FLEX Director, Brand Management, Ritz Carlton Reserve

Responsibilities

• Lead the evolution of the Ritz-Carlton Reserve global brand strategy, positioning, and experience guardrails to inform future development and brand decisions.
• Develop strategic recommendations supporting Ritz-Carlton Reserve growth, urban expansion priorities, and alignment with Development and Design teams.
• Create brand architecture frameworks that strengthen differentiation across Marriott International's luxury portfolio.
• Lead development and implementation of the Ritz-Carlton Reserve Guest Experience Framework, including signature experience pillars, service rituals, and standards unique to Reserve.
• Partner with Operations and Consumer Operations teams to pilot and implement enhanced guest experiences.
• Ensure experiences remain authentic to the Reserve brand promise while supporting future portfolio growth.
• Develop scalable brand activation, opening resources, frameworks, and best practices to support future Reserve openings and long-term use by continent and property teams.
• Partner with Global Opening Teams to ensure branded experience elements are successfully introduced during pre-opening and launch periods.
• Collaborate with Global Marketing, Public Relations, Consumer Operations, Development, Design, and Continent teams to ensure strategic brand marketing initiatives are implemented consistently.
• Provide brand guidance and strategic direction across assigned workstreams, including marketing campaigns, communications, partnerships, and guest experience initiatives.

Requirements

• 4-year degree from an accredited university in Business, Hospitality Management, or a related field.
• 6+ years of experience in luxury brand management, hospitality, operations, or related disciplines.
• Demonstrated success leading complex cross-functional strategic initiatives.
• Experience developing global brand positioning, guest experience frameworks, and growth strategies.
• Proven ability to manage multiple large-scale projects and influence senior stakeholders.
• Strong analytical, strategic planning, and communication skills.

Preferred

• Experience supporting luxury hotel development, openings, or brand transformation initiatives.
• Deep understanding of luxury consumer trends and evolving guest expectations.
• Experience leveraging consumer insights and market research to inform strategic decision-making.
• Experience collaborating across global teams and multiple stakeholder groups.
• Verbal and written proficiency in Spanish

Benefits

• All locations offer 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, and paid parental leave.
• Washington Applicants Only : Employees will accrue paid sick leave, 0.0384 PTO balance for every hour worked and be eligible to receive minimum of 9 holidays annually.