Responsibilities

• Lead fleet website strategy, roadmap development, and platform optimization initiatives
• Own commercial customer journey and digital experience strategy across research, lead generation, and ownership touchpoints
• Coordinate fleet product launches, incentives, upfitter content, and program communications across digital channels
• Manage website content governance, publishing workflows, and platform operations
• Develop optimization strategies leveraging analytics, experimentation, usability testing, and customer insights
• Partner with Analytics teams to measure performance using digital KPIs, conversion metrics, engagement metrics, and lead funnel analysis
• Coordinate with internal and external teams to define and deliver launches aligned with overall commercial strategy
• Cultivate and communicate best practices in digital operations, platform governance, and customer experience management
• Support integration efforts across CRM, lead management, inventory, dealer systems, and marketing platforms
• Ensure alignment between Fleet, Brand, and enterprise digital initiatives

Requirements

• Bachelor's Degree in Marketing, Business, Communications, Digital Media, or related field
• At least 8 years of digital marketing, website management, or digital product experience
• Strong understanding of enterprise website platforms and backend systems
• Experience managing complex digital projects and cross-functional initiatives
• Previous digital product management or website ownership experience
• Strong understanding of customer experience and user journey optimization
• Experience collaborating with agencies, development teams, and stakeholders across large organizations
• Knowledge of digital analytics, experimentation, and performance optimization methodologies
• Experience with usability testing, A/B testing, and translating customer insights into digital improvements
• Strong organization, planning, communication, and leadership skills

Preferred

• Automotive, fleet, or commercial vehicle marketing experience
• Experience with enterprise CMS platforms such as Adobe Experience Manager
• Knowledge of commercial/fleet customer lifecycle and sales processes
• Experience with CRM, lead management, and marketing automation platforms
• Knowledge of creative development and digital asset production processes
• Understanding of CGI, still imagery, and video production workflows
• Experience supporting ecommerce, lead-generation, or self-service digital platforms