Financial Services Solutions Marketing Manager

Portland, OR (On-site)

$135K/yr – $150K/yrSenior Level7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own Act-On driven GTM for financial services by turning industry insights into repeatable blueprints, ready-to-use solution packs, and compelling sales enablement assets.

  • Industry GTM & SME: Shape messaging, value props, and industry pain points for consistent campaigns.
  • Content and Enablement: Deliver templates, templates, reports, and sales-ready materials that accelerate adoption.
  • Market Requirements: Drive market research and docs to align product, marketing, and customer success.

Job Description

Responsibilities\n
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  • Industry SME & GTM Lead: Own the Act-On expert role and share knowledge across teams to shape financial services GTM.
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  • Industry Blueprints: Build comprehensive blueprints defining industry pain points, needs, value props, and core messaging to guide go‑to‑market execution.
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  • Solution Packs: Define, develop and launch industry specific solution packs that sit on top of the Act-On platform with templates, reports, configuration, and integrations.
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  • Content Engine: Curate industry content for PR, marketing campaigns, and sales including thought leadership assets, eBooks, solution sheets, and enablement materials.
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  • Market Requirements: Conduct market research and build industry specific market requirements docs to guide product, marketing, and customer success.
  • \n
  • Enablement & Implementation Resources: Outline lifecycle marketing templates for Financial Services for white glove implementation by outcome managers.
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Act-On Software

2.9 Glassdoor

Act-On Software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last independent MAP provider, we focus 100% on serving marketers. Our innovation focuses on marketing efficiency, powerful AI features built into the software, the promise of data freedom and integration, and personal dedication to your success through human support and professional services. We push the possibilities of marketing automation forward, with AI and machine learning solutions to advanced marketing problems. Act-On is marketing automation for the future. From our headquarters in Portland, Oregon, Act-On Software serves enterprise customers such as Hitachi, Sharp, Best Buy, Flextronics, Red Lions Hotels, and SKF Group.Features include:Marketing automation Lead scoringAdvanced analyticsDynamic formsSMS marketing Account-based marketing Email deliverability Email marketing automation Marketing segmentationLead managementLead nurturingSocial media marketingCRM integrationSales intelligenceROI reportingOur values: *Put People First*Be Yourself*Do Your Best (Together)*Make it BetterCommitted to Diversity, Inclusion and Belonging:At Act-On Software, we strive to uphold an inclusive environment where all people feel respected, valued and a true sense of belonging. We welcome applicants irrespective of race or ethnicity, gender identity and expression, sexual orientation, religion, age, educational background, socioeconomic status, disability, or veteran status, and we’d love to explore what you can add to our team.

Founded in 2008
Portland, Oregon, USA
201 employees (20 in marketing)
36% recommend to a friend
37% CEO approval

Traffic Signals

Monthly Visitors
37.2K
Monthly Google Ads Budget
$62.2K
Traffic Source Mix
Search
44.8%
Direct
41.5%
Referral
7.9%
Social
4.5%
Paid
1.1%

Headcount Trend

Current headcount: ~202

Marketing Team

Marketing Team Size
13 (6% of company)

Funding

Total Funding
$93.5M
Last Raise
$20M
Series Unknown, 5 years ago

Funding History

  • Mar 2021
    Debt Financing
  • Mar 2021
    Series Unknown • $20M
  • Aug 2014
    Secondary Market

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