Responsibilities

• Write and publish approximately 10+ high-quality blog articles per week, that are aligned to business objectives and search demand
• Research client personas such as retirees, corporate executives, small business owners, high-net-worth and ultra-high network individuals, individuals in transition and more, among others and cover financial services topics related to those audiences as needed
• Create compelling landing page copy that improves engagement and conversion rates
• Develop paid advertising copy across Google Ads, LinkedIn, Meta, display, and retargeting campaigns
• Refresh, expand, and optimize existing blog content to improve rankings, traffic, and lead generation
• Create website copy, lead magnets, email nurture content, and other marketing assets as needed
• Ensure all content aligns with brand voice, compliance requirements, and audience needs
• Plan and execute performance marketing campaigns across paid digital channels
• Conduct keyword research or use provided keywords to identify growth opportunities
• Optimize content for search intent, featured snippets, answer engines, and AI-powered search experiences