Responsibilities

• Represent Ola Mate at local events, sampling opportunities, in-store demos, and pop-up activations
• Manage and schedule a team of 2-3 Brand Ambassadors in NYC and the surrounding areas
• Identify and secure local events, partnerships, and opportunities that resonate with Ola Mate's target consumers
• Collaborate with retailers to educate staff, support merchandising efforts, and engage with customers through product demos
• Develop market heat maps to target key consumer areas and support influential retailers
• Foster connections with creatives and artistic communities to increase brand awareness
• Capture high-quality content from moments in the field as an extension of our social channel in the field
• Oversee and manage product inventory and infrastructure at a regional warehouse to support ongoing activations
• Collect and report consumer data from events and demos
• Pass along new retailer opportunities to sales team for follow-up

Requirements

• 3-4 years of field marketing experience, preferably in CPG or Food & Beverage industries
• Deep understanding of nuances, trends, and consumer demographics within your market
• Proven experience hiring, managing, and leading a team of field marketing Brand Ambassadors
• Not afraid to get your hands dirty, working solo and alongside your team
• Competent self-starter with ability to problem solve while managing competing priorities
• Strong connection to Latino, collegiate, and creative communities
• Ability to analyze the market and make informed decisions based on trends
• Must have reliable transportation and/or clean driving record for driving company vehicle
• Must be able to move product, event setup, and sampling materials

Preferred

• Competency in social media content production is a plus

Benefits

• We’re a disruptive brand at the forefront of the organic energy industry.
• We’re on a mission to make a name for ourselves and change the industry
• We’re a passionate, collaborative team – welcoming input and ideas from everyone in our business
• We’re proud to invest in our people – offering competitive compensation and opportunities for growth
• All you can drink of the best tasting sparkling yerba mate in the world :)