Own and coordinate the marketing execution engine to ensure campaigns, events, content, and digital touchpoints stay on track and aligned with branding and strategy.

• Operations Backbone: Manage project lists and the marketing inbox to keep tasks on track.
• Campaign & Event Logistics: Plan and execute tradeshows and field events, handling registration, logistics, and on-site coordination.
• Content & Social Execution: Draft posts, create captions, develop video scripts, and engage followers across social platforms.
• Digital Asset & Documentation: Maintain documentation for campaigns, events, and website updates; ensure branding and licensing compliance.
• Vendor & Budget Coordination: Process marketing purchase orders and manage vendor relationships with accuracy.
• Editorial & Copy Production: Gather and write copy for anniversaries, blogs, emails, and web updates across all brands.
• Media Outreach & Influencers: Select holiday gifts, manage influencer/PR outreach, and coordinate calendar contests.
• Review & Reputation Monitoring: Monitor reviews on Glassdoor, Indeed, Google My Business, LinkedIn, Facebook, and Instagram.
• Competitive & Trend Analysis: Produce competitor benchmarking reports and research hashtags, trends, and best practices.
• Content Process Optimization: Maintain a creative brief template and refine content development processes; provide cross-training and support for digital publishing tools.