Responsibilities

• Recruit, onboarding, training, and ongoing development of Brand Ambassadors
• Oversee activations to drive product trial, education, and sales
• Support local market strategy with community engagement and brand presence
• Execute high-impact sampling, retail activations, and pop-ups
• Ensure displays, merchandising, and materials meet brand standards
• Identify on-brand local events to boost awareness and market presence
• Represent the brand to connect with new and loyal consumers
• Build relationships with retail partners for distribution and in-store execution
• Lead merchandising and POS material alignment with campaigns
• Plan events logistics, assets, staffing, and performance goals

Requirements

• Bachelor’s Degree in Marketing or related preferred
• 4+ years of job-related experience
• Valid driver’s license and be insurable to drive a vehicle
• Willing to travel locally 40-60% of the time, including nights/weekends
• Able to lift 50 lbs for event setup

Preferred

• Prior experience in the CPG food and/or beverage industry strongly preferred

Benefits

• Health Insurance: Medical, Dental, Vision, and Life Insurance
• 401K with Matching
• Employee Assistance Program
• Discounts on GT’s product line (headquarters pickup)
• Corporate Discounts with LifeMart partners