Field Marketing Specialist

Danville, CA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive field marketing for Coldwell Banker Realty to support lead gen and sales alignment.

  • Own local marketing plans and hands-on engagement with real estate agents and stakeholders.
  • Must-have: 2 years in marketing, agency, or communications with field marketing exposure.
  • Standout: Real estate industry experience and strong presentation/public-speaking skills.

Job Description

Responsibilities

  • creating and executing local marketing plans, coordinating field marketing initiatives, supporting lead generation activities, collaborating with sales teams, and ensuring alignment with the company’s overall marketing strategies
  • The role will require hands-on engagement with real estate agents and stakeholders to drive marketing efforts and business growth

Requirements

  • 2-years’ experience in marketing, creative agency, or communications (field marketing preferred)
  • Prior real estate industry experience preferred
  • Very strong understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools
  • Basic understanding of paid social media campaign development
  • Very strong presentation, writing and public-speaking skills
  • Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure
  • Strong project management skills
  • Ability to follow direction with solid critical thinking and problem-solving skills
  • Ability to communicate effectively and professionally with employees and agents
  • Demonstrate a solid understanding of basic design principles
  • Experience working effectively within a multi-functional and multi-location environment

Preferred

  • Strong project management skills
  • Ability to follow direction with solid critical thinking and problem-solving skills
  • Ability to communicate effectively and professionally with employees and agents
  • Demonstrate a solid understanding of basic design principles
  • Experience working effectively within a multi-functional and multi-location environment
Coldwell Banker Realty logo

Coldwell Banker Realty

Coldwell Banker Realty is one of the nation’s largest real estate brokerages operating in 50 markets in the United States. Powered by a network of approximately 55,000 independent real estate agents and 600 offices, Coldwell Banker Realty, a subsidiary of Anywhere Real Estate Inc. (NYSE:HOUS), operates the company-owned real estate brokerage offices that are part of the worldwide Coldwell Banker Real Estate LLC brand. For more information, visit www.ColdwellBankerHomes.com.

Founded in 1906
Madison, New Jersey, USA
45K employees (394 in marketing)

Traffic Signals

Monthly Visitors
2.4M
Monthly Google Ads Budget
$162.6K
Traffic Source Mix
Search
61.4%
Direct
35%
Referral
2.7%
Social
0.6%
Paid
0.2%

Headcount Trend

Current headcount: ~44.8K

Marketing Team

Marketing Team Size
356 (1% of company)
Median Career Experience
17 years
Median Tenure
14.9 years

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