Field Marketing Partner at Whataburger | Charlotte, NC

Whataburger

Field Marketing Partner

Charlotte, NC (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own regional field marketing strategy and team execution to generate sales opportunities, activation of brand initiatives, and local partnerships that drive store-level impact.

Growth & Market Activation: Generate regional sales opportunities and align with leadership to local market execution.
People Leadership: Coach Field Marketing Managers and Partners to achieve goals and maintain compliant execution.
Brand & Community Partnerships: Build media, business, and community partnerships to activate local sales opportunities.

Job Description

Responsibilities

This position is responsible for managing the assigned territory marketing, planning, and execution.
Responsible for providing strategy development for generating sales opportunities at the regional level.
Responsible for leading and coaching the Field Marketing Managers and Partners.
Develops positive relationships through frequent and substantial 1:1 coaching to establish and document goals and objectives for personal and professional growth. Inspires team members to attain goals and pursue excellence. Ensures that team members, under direct supervision, follow established procedures, practices, and policies for all areas.
Oversees and manages direct reports to run the business.
Serves as the brand ambassador within the assigned territory through building strong partnerships with the media, businesses, and local community.
Leads the team of Field Marketing Partners and/or Managers to ensure activation of brand sales opportunities and execution of efforts at market and unit levels
Develops strategy for generating sales opportunities at the regional and market level and aligns with leadership.
Implements marketing strategy, management, and execution for the assigned territory.
Monitors program activity from Field Marketing Coordinators and/or Managers and provides status reports to leadership.

Requirements

Bachelor’s degree or equivalent work experience required
7+ years’ experience preferably in restaurant industry
Proficiency in MS Office Word, Excel, Outlook, Power Point and Visio (as applicable)
Proficiency in Workday (as applicable)
Ability to communicate, influence and negotiate decisions while motivating assigned staff
Ability to work in a team environment
Working knowledge of employment laws relating to employee relations and personnel administration
Must possess a valid driver’s license, submit to releasing a Motor Vehicle Record that adheres to the Whataburger standards and maintain current automobile liability at minimum levels in their state of residence

Whataburger

On Aug. 8, 1950, an adventurous and determined entrepreneur named Harmon Dobson opened up the world’s first Whataburger on Ayers Street in Corpus Christi, Texas. He had a simple goal: to serve a burger so big it took two hands to hold and so good that after one bite customers would say, “What a burger!” He succeeded on both counts and turned that one little burger stand into a legend loved throughout Texas and the South. Today, each and every Whataburger is made to order, right when it’s ordered. And they’re still made with 100 percent pure, never-frozen beef and served on a big toasted five-inch bun with all “the extras” to suit your taste. Grilled jalapeños, extra bacon, three slices of cheese, no tomatoes, extra pickles? No problem. Your Whataburger will be made just like you like it, 24 hours a day, seven days a week. Whataburger’s following has grown exponentially in its more than 75-year history, thanks to a number of features, including its famous burgers and growing list of menu items, its iconic orange-and-white-striped restaurants and its famous Fancy Ketchup. Whataburger is more than a burger chain. It’s a place that feels like home to more than 51,000 employees, called Family Members, and millions of customers. It’s a brand built on pride, care and love. It’s a place people count on in their communities. It’s a place where goodness lives. So now with more than 1,100 Whataburger restaurants across 16 states stretching from Las Vegas to the Carolinas, road-trippers and hometown folks alike continue gathering under the big orange-and-white roofs for fresh, made-to-order burgers and friendly service.

Founded in 1950

San Antonio, Texas, USA

23K employees (239 in marketing)

www.whataburger.com