Responsibilities

• Lead state‑level marketing strategy, annual planning, and activation across designated markets to support sales and distributor partners.
• Translate national programs and priority periods into clear market direction for Sales Leads and Distributor teams, ensuring alignment and execution focus.
• Develop localized execution plans and playbooks aligned to brand guidelines, optimizing for local needs, including regional chains.
• Capture, synthesize, and communicate market insights to support brand annual planning and master program briefing processes.
• Manage large‑scale brand events, sponsorships, and agency‑led programming to deliver brand visibility and ROI.
• Lead market‑level A&P budget development in partnership with key stakeholders, ensuring alignment with corporate and brand strategies.
• Own all A&P and LMF management, tracking, reconciliation.
• Optimize investment across states based on market dynamics while balancing national priorities.
• Finalize customer and distributor sell decks including program objectives, shopper insights, media support, and one‑page sell sheets.
• Present program priorities at key distributor forums including Kickoffs, GSMs, and QBRs to drive alignment and activation.