Responsibilities

• Craft and execute targeted marketing campaigns to meet regional goals, including events, digital marketing, ABM, and email programs.
• Manage all elements of the marketing campaign: planning, messaging, execution, logistics and reporting.
• Design, run, and manage event-based marketing programs that drive a qualified sales pipeline independently.
• Partner with teams to source participants, presenters, and speakers for programs.
• Innovate and experiment with novel ways to engage our audience.
• Support follow up activities with the Sales team and report on ROI and iterations.
• Collaborate with cross-functional teams to ensure positioning, messaging, goals, and tactics are achieved.
• Manage event and direct mail logistics and develop regional vendors.
• Grow the prospect database of addressable leads within the region.
• Rally cross-functional resources to drive interest and registrations.

Requirements

• 3-5 years + of marketing programs experience with 1-2 years building ABM campaigns including events and webinars.
• Hustle and ownership; adaptable and able to own a program and take it to the next level.
• Experience running multiple programs simultaneously with strong attention to detail.
• Flawless task management skills and a focus on quality.
• Experience engaging senior business buyers at every funnel stage over long sales cycles.
• Track record of success in field marketing campaigns and partner collaboration.
• Data-driven mindset with a rigorous process for testing, measuring and optimizing programs.
• Excellent communication and writing skills.
• This role does not qualify for visa sponsorship.

Nice To Have

• Bachelor's degree preferred.
• Experience with an email/marketing automation platform preferred.
• Experience in SaaS/Martech industry is preferred.

Benefits

• From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees.