Responsibilities

• Partner with sales leadership and regional sales teams (and leverage prior field marketing or sales experience) to bring awareness and alignment of global campaigns and marketing priorities
• Demonstrate strong demand generation experience by designing and executing programs that drive net new leads, pipeline creation, and pipeline acceleration
• Represent the voice of sales back to the marketing organization and identify, then close, operational gaps to help meet sales goals
• Serve as the connective tissue between sales teams and marketing, representing the greater global marketing organization to ensure alignment and transparency
• Drive fully integrated programs that span marketing vehicles, which may include social, email, event, digital, and more
• Measure and communicate the impact of regional programs as it relates to campaign performance, conversion to qualified leads, pipeline generation, and velocity
• Gain marketing and sales alignment through development and execution of the region's yearly strategic vision, including budgeting and marketing cadence/activities
• Leverage Account-Based Marketing (ABM) strategies to target and influence priority accounts in partnership with sales
• Champion marketing innovation by piloting new tactics, hybrid/virtual experiences, and creative partnerships to differentiate the brand in the field
• Continuously optimize programs using data and insights to improve ROI, conversion rates, and stakeholder satisfaction

Requirements

• 5+ years of field, event, sales, business development, or demand generation experience working in B2B organizations with a successful track record of partnering with sales and collaborating with cross-functional marketing teams to plan, execute, follow up, and measure regional programs; SaaS or higher ed preferred
• Ability to forecast, measure, analyze, and report on the impact of regional demand programs in terms of KPIs aligned to sales models
• Experience in designing integrated regional programs that include multichannel tactics such as marketing email automation, paid media, events, webinars, etc.
• Proven ability to manage ABM programs and targeted account campaigns in collaboration with sales
• Strong analytical and reporting skills with proficiency in using dashboards, attribution models, and ROI analysis to inform decisions
• Excellent program management, calendar timeline, and budget management experience
• Experience in Salesforce, Marketo, Tableau, and team project management tools such as Monday.com is desirable
• Record of operational improvements that enabled scale and increased stakeholder satisfaction
• Ability to work with agility and be empowered to take risks and try new things
• Creativity in event concepting, experiential marketing, and localized program development

Preferred

• SaaS or higher ed preferred
• Experience in the Education or Higher Education tech sector a plus
• Track record of developing and managing strong partnerships across cross-functional teams, including sales and marketing

Benefits

• Comprehensive health coverage: medical, dental, and vision
• Flexible time off
• Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests
• 401k w/ match & BrightPlan - to help you save for the future
• Parental Leave
• 5 charitable days to support the community that supports us
• Telemedicine
• Wellness
• Headspace Care (mental health)
• Wellbeats (virtual fitness classes)