Responsibilities

• Build the strategy and execute key Field programs: Identify key industry events and conferences for Vercel to participate in, plan and execute events to drive qualified leads and pipeline in support of regional revenue targets.
• Engineer Founder Experiences: Own the strategy and execution of hosted, sponsored, and partner events that engage founders, technical decision-makers, and practitioners.
• Cultivate the Founder & Venture Ecosystem: Build and nurture relationships across the startup and VC community, positioning Vercel as the infrastructure of choice for the next generation of breakout companies.
• Build & Execute ABM Playbooks: Architect full-funnel, full-stack ABM programs targeting high-value accounts. Partner with Sales to deeply understand account needs and build campaigns that drive meetings, pipeline, and revenue.
• Accelerate the Funnel: Design creative, data-informed tactics that move buyers from awareness to decision faster.
• Drive Measurable Impact: Use data to continuously test, measure, and refine your programs. You're not just generating leads — you're building pipeline, influencing and accelerating revenue.
• Collaborate to Win: Work cross-functionally with Sales, Product Marketing, Developer Experience, and other marketing teams to ensure consistent messaging, positioning, and a world-class buyer experience.
• Travel Requirements: Participate in events and meetings globally, with significant travel (~30%) to support field marketing activities.

Requirements

• 5+ years of experience in field marketing and Demand Gen, with hands-on experience running ABM strategies.
• You've marketed to an engineering audience or have worked within the AI, devtools, or cloud computing industry.
• You have a genuine feel for founder and startup culture — you understand how the best early-stage companies think, what they value, and how to earn their trust before they're household names.
• You have taste. You know what a premium experience looks like and you can execute it at any budget.
• You're analytical and scrappy: comfortable working with data to make decisions and experiment at speed.
• You're high-agency. Someone who sees opportunity and builds without waiting for permission.
• Strong analytical skills with the ability to interpret data, generate insights, and adjust strategies accordingly. Excellent project management skills, with the ability to manage multiple projects simultaneously.
• You're a great collaborator, strong communicator, and can operate cross-functionally with ease — including holding your own in rooms with founders, executives, and venture partners.

Preferred

• Have experience marketing to developer communities or running technical content programs.
• Have existing relationships within the venture and startup ecosystem.
• Have worked in both high-growth startups and large-scale enterprise organizations.

Benefits

• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.