Responsibilities

• Create top notch experiences to delight customers and prospects, with a guest-first approach to creating field events and experiences that bring our brand and product to life.
• Own end-to-end planning, execution, vendors, budgets, timelines of all event and field programs, including executive dinners, roundtables. workshops, trade-shows, and co-sponsored partner activations.
• Drive measurable pipeline and revenue impact from every program
• Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up
• Work hand-in-hand with sales teams to build targeted invite lists and ensure strong attendance from priority accounts
• Track and report on program ROI to make recommendations on how we invest in field events to drive incremental business impact.

Requirements

• 5 + years of field marketing or event marketing experience in B2B SaaS
• A passion for all things field and experiential marketing. You understand the purpose and place for all types of events - executive events, tradeshows, networking events - taking pride in delivering on the finest of details that make the difference between a good event and a great event.
• Are a strong cross-functional collaborator who can work effectively with Sales, Partnerships, Creative, Communications, and executive stakeholders
• Experience working cross functionally with sales leadership, sales representatives, customer success, creative, content, and product marketing.
• Proficient in CRM and marketing automation software, must is Salesforce

Preferred

• Experience at a startup or hyper-growth company is preferred; especially within the Bay Area
• Experience in startup marketing (B2B startup / founder-led GTM) is a plus
• Experience delivering both in-person field events & larger scale user conferences
• Familiarity with the AI/ML landscape and how developer and enterprise teams are adopting AI solutions.

Benefits

• comprehensive benefits package.