Responsibilities

• Events Strategy and Roadmap: You'll determine which events Squint attends, which we host, how we show up, and how we measure success. Our current mix spans trade shows, smaller executive sessions, 1:1 meeting programs, and a slate of hosted events Squint runs from end to end.
• Brand Presence: You'll make our presence premium, differentiated, and unmistakably Squint. That means thinking about booth design, demo experience, swag, and the moments that stick, not just logistics.
• Content and Enablement: You'll build the content infrastructure around events: talk tracks and slides for on-stage presentations, demo scripts and run-of-show for booth staff, customer case study materials for panels, and pre/post-event social content. You'll also prepare our team members to represent Squint well so that every person at a booth knows what they're there to do.
• Sales Coordination: You'll guide the pre-event outreach plan, post-event nurture strategy, and ensure all roles and responsibilities are clear. You won't be doing this work yourself; you'll be building the playbooks, monitoring adherence, and treating the pipeline outcomes of every event as your own responsibility.
• Lead Generation Accountability: You'll own a quarterly lead target across our primary verticals: manufacturing, field services, and utilities. The target will reflect the mix of event types in a given quarter.
• Operations and Vendor Management: You'll manage logistics, contracts, booth vendors, event platform contacts, and internal coordination across an annual calendar and budget. For you, no detail is too small because you know that every detail is in service of an exceptional event.