Responsibilities

• Build the Market & Event Strategy
• Build and manage the territory’s event calendar, with the goal of growing the market to 25+ events per month across trade shows, community events, partnerships, and local activations.
• Develop an event strategy focused on brand visibility, lead generation, appointment setting, and ROI.
• Build relationships with event organizers and community partners to secure new opportunities and expand Express Flooring’s local presence.
• Event Operations & Engagement
• Own event execution from logistics and setup through staffing and on-site performance.
• Maintain a strong field presence, personally working events and engaging homeowners as the market and team grow.
• Create professional, engaging experiences that generate qualified leads and in-home consultation opportunities while representing Express Flooring’s brand.
• Build & Coach the Team
• Recruit, onboard, coach, and develop a team of 10+ Brand Ambassadors as the market grows. Teach and model effective customer engagement, lead generation, qualification, appointment-setting, and brand representation.

Requirements

• 3–5 years of experience in field marketing, event marketing, experiential marketing, lead generation, or a related customer-facing environment.
• Proven experience planning and executing trade shows, canvassing, community events, activations, or face-to-face lead-generation programs.
• Experience recruiting, leading, and coaching customer-facing teams such as Brand Ambassadors, promoters, sales representatives, or event staff.
• Strong business acumen with experience evaluating event performance, lead metrics, budgets, and ROI.
• Strong organizational, project management, and communication skills with the ability to manage multiple events and priorities.
• Proficiency with Microsoft Office Suite.
• Ability to travel throughout the assigned territory and regularly work weekends based on the event schedule.

Preferred

• Experience in home improvement, home services, remodeling, flooring, windows, roofing, HVAC, solar, or another in-home sales environment where field marketing generates leads or appointments for a sales team.
• Understanding of the customer journey from event engagement to in-home sales consultation.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.

Benefits

• Comprehensive medical, dental, and vision plan options
• Company-paid virtual primary care, urgent care, and mental health coverage
• Health Savings Account (with HDHP enrollment)
• Health & dependent care flexible spending accounts
• Company-paid basic life insurance
• Voluntary supplemental life insurance
• Company-paid short-term disability insurance
• Voluntary long-term disability
• Company-paid Accident and Hospital Indemnity
• 401(k) with company match (Pre-tax & Roth options)