Field Marketing Manager

San Francisco, CA (On-site)

$125K/yr – $200K/yrMid Level1+ years expFull time

Posted 2 weeks ago

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Job Summary

Own field experiences and ABM programs that connect to target accounts, delivering end to end events with tight sales alignment and measurable pipeline impact.

  • Field/ABM ownership: plan and run regional experiences that link to active opportunities and accounts.
  • Sales collaboration: ensure every program ties to territory priorities and pipeline growth.
  • Measurement and iteration: track engagement, pilots, and pipeline influence, then test new tactics to stand out.

Job Description

Responsibilities

  • Help plan and run field marketing experiences - regional dinners, happy hours, hackathons, and other creative moments - that connect to active opportunities and target accounts.
  • Support ABM programs for key accounts across channels: direct mail, events, digital, gifting, and content.
  • Own the logistics and execution of field events end to end: venues, vendors, invites, registration, on-site coordination, and follow-up.
  • Partner with Sales to understand territory priorities and account dynamics, and make sure every program ties back to pipeline.
  • Track program impact - account engagement, attendance, pilots started, and pipeline influenced - and share what you're learning.
  • Bring ideas to the table. Test new tactics, push boundaries, and help us stand out.

Requirements

  • 1-2 years of experience in field, event, growth, or ABM marketing (internships and adjacent roles count).
  • Familiarity with, or eagerness to quickly learn, tools like Salesforce, HubSpot (or similar), and intent platforms (6sense, Demandbase, or similar).
  • Strong organizational skills and attention to detail - you can juggle multiple events and deadlines without dropping the ball.
  • Comfort with data: you can pull basic reports, read metrics, and use them to make decisions.
  • A collaborative style that earns trust with Sales and marketing teammates quickly.
  • Comfortable moving fast, experimenting, and adjusting in real time.
  • A creative thinker who can turn a rough goal into a concrete plan and follow through on execution.
  • Comfortable with roughly 25% travel, up to 50% seasonally.

Preferred

  • Exposure to marketing toward IT, Engineering, or Security audiences.
  • Experience supporting events or campaigns in a B2B or startup environment.

Benefits

  • Impact : Be a key player in shaping the success of our product and company.
  • Growth : Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
  • Culture : Join a culture that values innovation, ownership, accountability, and fun.
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Serval

Serval is the AI platform for IT teams, combining an AI-native ITSM with integrated workflow automation and access management. Serval automates help desk requests, just-in-time access, onboarding/offboarding, and more with AI-powered workflows that build themselves.

San Francisco, California, USA
51 employees (4 in marketing)