Field Marketing Manager

San Francisco, CA (On-site)

$150K/yr – $180K/yrManagerFull time

Posted 2 months ago

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Job Summary

Own the end-to-end field events program, shaping strategy, premium brand experiences, and cross-functional GTM execution to drive pipeline across core verticals.

  • Events Strategy & Measurement: define the event mix, success metrics, and ROI so Squint shows up with impact.
  • Brand & Content Enablement: craft booth experiences, talks, and post-event content to ensure a distinct, memorable presence.
  • GTM Collaboration & Pipeline: build playbooks for pre/post-event outreach, align cross-functional roles, and own event-generated pipeline outcomes.

Job Description

Build and own Squint's end-to-end field marketing events program, from strategy and content to enablement and pipeline ownership.

  • Events Strategy and Roadmap: You'll determine which events Squint attends, which we host, how we show up, and how we measure success. Our current mix spans trade shows, smaller executive sessions, 1:1 meeting programs, and a slate of hosted events Squint runs from end to end.
  • Brand Presence: You'll make our presence premium, differentiated, and unmistakably Squint. That means thinking about booth design, demo experience, swag, and the moments that stick, not just logistics.
  • Content and Enablement: You'll build the content infrastructure around events: talk tracks and slides for on-stage presentations, demo scripts and run-of-show for booth staff, customer case study materials for panels, and pre/post-event social content. You'll also prepare our team members to represent Squint well so that every person at a booth knows what they're there to do.
  • Sales Coordination: You'll guide the pre-event outreach plan, post-event nurture strategy, and ensure all roles and responsibilities are clear. You won't be doing this work yourself; you'll be building the playbooks, monitoring adherence, and treating the pipeline outcomes of every event as your own responsibility.
  • Lead Generation Accountability: You'll own a quarterly lead target across our primary verticals: manufacturing, field services, and utilities. The target will reflect the mix of event types in a given quarter.
  • Operations and Vendor Management: You'll manage logistics, contracts, booth vendors, event platform contacts, and internal coordination across an annual calendar and budget. For you, no detail is too small because you know that every detail is in service of an exceptional event.
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Sequoia Capital Global Equities

Sequoia Capital Global Equities ("SCGE") is a public/private crossover firm that was founded in 2009 as an affiliate of Sequoia Capital. SCGE extends Sequoia Capital's technology investing into the public markets and applies the firm's thematic investment approach across the internet, software, semiconductor and fintech sectors. We are a long-term partner to transformational and enduring technology companies through their journey to IPO and beyond.

Founded in 2009
Menlo Park, California, USA
38 employees

Traffic Signals

Monthly Visitors
511.9K
Traffic Source Mix
Search
43.7%
Direct
46%
Referral
6.6%
Social
3.2%
Paid
0.5%

Headcount Trend

Current headcount: ~38