Responsibilities

• Develop and execute field marketing strategies and activation plans for priority U.S. markets in alignment with overall brand, product, and commercial objectives.
• Identify and prioritize market growth opportunities across events, partnerships, rider communities, dealer networks, and other relevant channels.
• Develop annual, quarterly, and campaign-level marketing plans designed to increase brand awareness, product consideration, test rides, lead generation, and retail sales.
• Establish program priorities, budgets, timelines, resource requirements, and key performance indicators for field marketing initiatives.
• Develop partnership strategies across the U.S. electric dirt bike ecosystem and broader powersports, motorcycle, and rider communities.
• Identify, develop, and maintain relationships with core riders, riding clubs, training schools, creators, industry organizations, event operators, and other strategic partners.
• Evaluate potential partnerships based on audience alignment, market reach, brand credibility, rider engagement, commercial potential, and expected return on investment.
• Negotiate and coordinate partnership and activation opportunities in accordance with established company policies and budget requirements.
• Monitor market trends, rider behavior, competitive activity, regional demand, and industry developments to identify opportunities and inform marketing strategies.
• Gather market intelligence and provide actionable insights regarding customer preferences, competitor activities, emerging trends, and potential growth opportunities.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field required, or equivalent work experience in field marketing, experiential marketing, brand activation, channel marketing, dealer marketing, partnership marketing, or related marketing functions.
• Minimum 5 years of relevant experience in field marketing, experiential marketing, brand activation, channel marketing, dealer marketing, partnership marketing, or related marketing functions, preferably at least 3 years in eMobility, consumer electronics, or powersports.
• Experience developing and executing market-level marketing strategies and integrated activation plans.
• Experience developing partnerships with dealers, communities, creators, industry organizations, or other external stakeholders.
• Demonstrated experience managing marketing budgets, timelines, vendors, and multiple concurrent programs.
• Experience developing programs that support lead generation, customer engagement, product demonstrations, test rides, or retail sell-through.
• Strong understanding of marketing strategy, customer segmentation, community engagement, experiential marketing, and channel activation.
• Experience within powersports, motorcycles, electric mobility, automotive, outdoor recreation, action sports, or related enthusiast-driven industries is strongly preferred.
• Demonstrated ability to analyze market trends, competitive activity, customer behavior, and program performance to develop actionable recommendations.
• Strong business acumen with the ability to connect marketing activities to measurable commercial outcomes.

Preferred

• Bilingual in English and Mandarin is a plus.
• Experience working in a multinational company within an international team is a plus.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Health insurance
• Paid time off
• Vision insurance