Responsibilities

• Own and execute the North America field marketing plan aligned to regional targets.
• Identify regional opportunities, buyer personas, and vertical requirements.
• Collaborate with the Director of Field Marketing, Channel Marketing and ABM & Customer marketing team to support integrated, full-funnel programs.
• Plan and execute integrated, multi-touch campaigns across events, webinars, email, digital, and partner channels.
• Manage and deliver regional programs including: Industry and partner events; Trade shows and exhibitions; VIP and customer events; Webinars and virtual programs; Email campaigns and nurture programs.
• Localize global campaigns and messaging to ensure relevance for North American audiences while maintaining brand consistency.
• Partner with Product Marketing to ensure field programs leverage the right positioning, messaging, and content.
• Align campaigns to sales priorities, target accounts, and quarterly revenue goals.
• Provide sales with relevant tools, content, talking points, and insights to improve conversion throughout the funnel.
• Maintain tight feedback loops with sales to continuously optimize programs and lead quality.

Requirements

• Bachelor’s degree in marketing or related field is strongly recommended.
• Minimum of 5+ years of experience in B2B marketing, with at least 3 years in a field marketing role.
• Experience in the B2B SaaS industry or cybersecurity a strong plus.
• A go-getter who thrives in a fast-paced environment.
• Excellent communication and project management skills.
• Ability to manage multiple priorities and meet hard deadlines.
• Excellent attention to detail.
• A modern marketeer who challenges the status quo.
• Hands-on approach to work.
• Highly motivated and dedicated. ROI/revenue-driven mindset. A limited amount of travel may be required.

Nice-to-have

• Strong experience with marketing automation platforms (e.g. HubSpot) and CRM systems (e.g. Salesforce).
• Excellent project management and organizational skills, with the ability to manage multiple programs simultaneously.
• Strong collaboration skills and confidence working with sales and cross-functional stakeholders.