Responsibilities

• Own and execute the North America field marketing plan, aligned to regional sales targets and global marketing strategy.
• Identify regional market opportunities, buyer personas, and vertical-specific requirements.
• Collaborate with the Director of Field Marketing, Channel Marketing and ABM & Customer marketing team to support integrated, full-funnel programs.
• Contribute insights from the field to improve campaign strategy, messaging, and execution.
• Plan and execute integrated, multi-touch campaigns across events, webinars, email, digital, and partner channels.
• Manage and deliver regional programs including: Industry and partner events; Trade shows and exhibitions; VIP and customer events; Webinars and virtual programs; Email campaigns and nurture programs.
• Localize global campaigns and messaging to ensure relevance for North American audiences while maintaining brand consistency.
• Partner with Product Marketing to ensure field programs leverage the right positioning, messaging, and content.
• Partner closely with North America sales leadership, SDRs, and account and channel teams to drive pipeline creation and acceleration.
• Align campaigns to sales priorities, target accounts, and quarterly revenue goals.