Field Marketing Manager

Fin

Field Marketing Manager - Regional Events

San Francisco, CA (Hybrid)

$140K/yr – $152K/yrSenior Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and scale regional events with executive engagement and high-touch experiences to drive pipeline and revenue, while linking ABM and cross-functional collaboration to target accounts.

Own regional events and executive engagement to generate new pipeline and accelerate deals.
Partner with Sales and cross-functional teams to map accounts, measure impact, and optimize ROI.
Build repeatable playbooks for event programs and scalable regional execution.

Job Description

Own regional event strategy: Plan and execute a portfolio of curated and third-party events, including roadshows, sponsored programs, virtual events, executive dinners, and hospitality experiences
Own executive engagement strategy: Develop and execute a portfolio of executive marketing programs focused on engaging senior decision makers at target accounts
Create high-touch 1:1 and 1:few experiences: Design curated programs that foster relationship-building, strategic conversations, and deeper customer engagement
Drive pipeline generation and acceleration: Build programs that create net-new opportunities while also influencing and accelerating active deals
Partner closely with Sales: Align with regional sales leaders to identify target accounts, define goals, and ensure strong pre- and post-event follow-up
Design high-impact experiences: Develop engaging, tailored event formats that resonate with target audiences and create meaningful connections
Manage third-party partnerships: Evaluate, negotiate, and manage sponsored event opportunities to maximize ROI
Develop account-focused programs: Collaborate with GTM teams to support account-based marketing (ABM) initiatives through curated experiences
Own performance measurement: Define KPIs, track results, and report on pipeline, influence, and revenue impact
Build scalable processes: Create repeatable frameworks and playbooks for regional event execution and optimization
Collaborate cross-functionally: Work closely with Brand, Growth, Product Marketing, and Customer teams to ensure consistent messaging and strong execution

6+ years of experience in field marketing, event marketing, or demand generation in a B2B SaaS environment
Proven track record of driving pipeline generation and influencing revenue through events and field programs
Experience executing both curated (owned) and third-party (sponsored) events
Strong understanding of how to engage accounts across the funnel, from early-stage awareness to late-stage deal acceleration
Excellent stakeholder management skills, with experience partnering closely with Sales and cross-functional teams
Strategic mindset with the ability to connect program execution to broader business goals
Strong project management and organizational skills, with the ability to manage multiple programs simultaneously
Data-driven approach to measurement, reporting, and optimization
Experience with ABM strategies and targeting is a plus
Willingness to travel to support key regional events

Experience with ABM strategies and targeting is a plus

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!
Competitive salary and meaningful equity
Comprehensive medical, dental, and vision coverage
Regular compensation reviews - great work is rewarded!
Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
Flexible paid time off policy
Paid Parental Leave Program
401k plan & match
In-office bicycle storage
Fun events for employees, friends, and family!

Fin

Fin is the Customer Agent company delivering perfect customer experiences – from support to sales to commerce.30,000+ companies use our products. Fin resolves over 2 million conversations weekly, is doubling growth year on year, and has surpassed $400M in annual recurring revenue.Founded as Intercom in 2011, we revolutionized modern customer communication. When it became clear AI would fundamentally reshape the industry, we reinvented the company – rebuilding our product, infrastructure, and team around AI. Still founder-led, we're one of the largest and fastest-growing private software companies in the world, with more than 1,400 people across six global offices.

Founded in 2023

San Francisco, California, USA

836 employees (67 in marketing)

fin.ai