Responsibilities

- Develop and execute integrated public sector regional marketing plans aligned to territory pipeline and revenue goals, including events, ABM programs, executive briefings, government-focused roundtables, roadshows, user groups, third-party sponsorships, and digital campaigns. - Align closely with public sector sales leaders and account teams to prioritize named accounts, agencies, and verticals; build targeted marketing plans that support capture strategies and long sales cycles. - Partner with Partner Marketing and channel ecosystem stakeholders (VARs, SIs, MSSPs, distributors) to deliver joint campaigns, co-funded programs, and field engagement initiatives. - Engage strategic public sector partners (e.g., integrators and contract holders) to execute co-branded campaigns and solution-based messaging tailored to government use cases. - Plan and execute high-impact government events (e.g., Fed-focused events, state/local conferences, education forums), ensuring compliance with public sector regulations and procurement sensitivities. - Leverage ABM strategies and intent data to target key agencies, departments, and accounts, orchestrating personalized, multi-touch campaigns across channels. - Drive executive engagement programs (briefings, VIP events, advisory boards) to build relationships with senior government stakeholders. - Manage budgets and reporting, including planning, forecasting, vendor negotiation, and ROI tracking. - Define public sector-specific event strategy, aligning to government buying cycles, fiscal calendars, and priority initiatives. - Identify the optimal mix of Check Point-led, partner-led, and industry events (e.g., federal summits, SLED conferences).

Requirements

- Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred) - 5+ years of B2B field marketing experience in cybersecurity, enterprise technology, or SaaS - Experience supporting public sector (Federal and SLED) go-to-market strategies is a must - Proven track record driving pipeline through integrated field marketing programs - Strong understanding of complex sales cycles and account-based marketing (ABM) - Experience working in channel-driven environments with partners - Proficiency in marketing automation and CRM tools (e.g., Marketo, Salesforce) - Excellent stakeholder management and communication skills - Willingness to travel (25–30%) - Must be eligible to work in the US without sponsorship from an employer now or in the future.

Preferred

- MBA preferred

Benefits

- Healthcare benefits - 401(k) plan and company match - Short-term and long-term disability coverage - Basic life insurance - Stock awards - Employee stock purchasing plan