Responsibilities

• Own end-to-end planning and execution for external trade shows, conferences, and industry events, from early concept development through on-site delivery and post-event follow-up.
• Lead coordination of booth design, layout, messaging, and logistics to ensure a high-impact, mission-aligned presence at each event.
• Develop event plans tailored to specific end-user personas, in close partnership with internal teams, including Business Development.
• Manage timelines, budgets, vendors, shipping, installation, teardown, and on-site operations for events of varying scale and complexity.
• Booth and Experience Design
• Liaise with Business Development to design booth setups and on-site experiences that support targeted conversations with priority customers, partners, and stakeholders.
• Ensure that booth design, collateral, demos, and staffing plans are optimized for the intended audience and use case at each event.
• Maintain standards and playbooks for booth assets, hardware displays, signage, and demo environments, while adapting execution to the unique constraints of each venue.
• Internal Events and Hosted Engagements
• Plan and execute internal and hosted events, including partner meetings, investor briefings, demonstrations for demand generation, and media engagements.
• Coordinate logistics for site visits, private demos, and small-format events hosted by Overland, ensuring a polished and professional experience.
• Partner across Overland teams to align agendas, talking points, and follow-up materials.
• Cross-Functional Coordination
• Serve as the central point of coordination across internal teams for all event-related initiatives.
• Translate high-level objectives into executable plans and clearly communicate roles, timelines, and expectations across teams.
• Anticipate risks and dependencies and proactively resolve issues before they impact execution.
• Marketing Operations, Data, and Measurement
• Track event-related marketing data and performance metrics, including lead generation, pipeline influence, meeting outcomes, and qualitative feedback.
• Partner with Business Development to define success metrics for each event and ensure consistent data capture.
• Build clear post-event reporting that communicates ROI, insights, and recommendations to leadership.

Requirements

• 5+ years of experience in marketing operations, field marketing, events, or a related role, preferably in defense, aerospace, robotics, or deep tech environments.
• Demonstrated experience owning complex trade shows or large-scale events from planning through execution.
• Strong operational mindset with the ability to manage multiple workstreams, deadlines, and stakeholders simultaneously.
• Experience working closely with Business Development or Sales teams to support customer-facing initiatives.
• Comfort working with data, metrics, and reporting to evaluate marketing effectiveness and communicate results.
• Excellent written and verbal communication skills, with the ability to coordinate across technical and non-technical teams.
• High attention to detail and a bias toward execution, accountability, and follow-through.
• Experience supporting government, defense, or highly regulated industry events.
• Familiarity with CRM systems, lead tracking, and marketing analytics tools.
• Experience developing repeatable event playbooks and operational frameworks in a fast-growing organization.

Benefits

• The base salary for this position is $90,000 - $130,000 annually
• Best-in-class healthcare, dental, and vision plans
• Unlimited PTO
• 401k with company match
• Parental leave.