Field Marketing Manager - North Central

Eden Prairie, MN (Remote)

$56K/yr – $189K/yrMid Level7+ years expFull time

Posted 22 hrs ago

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Job Summary

Own and drive regional field and partner marketing programs to create demand, accelerate funnel velocity, and coordinate with sales, partners, and vendors across events, insights, and budget management.

  • Lead regional marketing plans and alignment with sales and channel partners
  • Own program execution from planning through post-event follow-up and analysis

Job Description

Responsibilities

  • Create quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team, sales directors and channel managers
  • Continuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiatives
  • Research, design and coordinate regional and partner events that delight and engage prospective customers—from planning and logistics to post-event follow up with a focus on content development and delivery
  • Develop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs and tactics
  • Collaborate with top-tier channel partners to develop programs that open up opportunities with their customer base
  • Evaluate and negotiate with vendors including venues, direct mail providers, etc., and actively project manage vendor relations as designated
  • Manage and balance assigned field and partner marketing budgets; evaluate results against goals and use learnings to drive improvement

Requirements

  • 5-7 years proven experience in B2B field or partner marketing
  • Demonstrated ability to build effective working relationships with sales leaders and sales team members
  • Ability to effectively leverage marketing automation tools, project management software, and Salesforce to build campaigns and track performance
  • Knowledge of the B2B marketplace, channel partner ecosystems, and field marketing methodologies
  • Strong analytical skills; ability to measure effectiveness of programs and extract actionable insights
  • Deep understanding of marketing/sales funnel and methods by which to achieve opportunity targets
  • Background checks are required for this position
  • This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (EAR). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations.

Preferred

  • Experience working for cloud services/security technology company with mid-market focus a plus
  • Positive, high-energy, team-focused, collaborative attitude
  • Bachelors degree in Marketing, Business, English or Communications

Benefits

  • Equity for all employees
  • Flexible time off and paid volunteer days
  • 401k match
  • Training and career development programs
  • Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
  • Robust Employee Assistance Program (EAP) with mental health services
  • Fertility support and paid parental leave

Marketing Team

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