Field Marketing Manager - New Home Construction

Arlington, VA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive field and partner marketing for Dandelion’s geothermal program in the Eastern U.S., focusing on builder relationships, training, local activations, and field feedback.

  • Own builder marketing programs and field activations to drive demand
  • Must-have: 3–5 years in field/channel marketing, builder marketing, or related roles
  • Standout: Travel 50%+ with strong collaboration across builders and developer ecosystems

Job Description

Responsibilities

  • Build deep, trusted relationships with homebuilder sales teams.
  • Ensure builder teams have the training, resources, and collateral needed to confidently educate homebuyers about geothermal systems.
  • Develop localized strategies and tools to help builders successfully market geothermal homes.
  • Represent Dandelion at builder events, realtor gatherings, and homebuyer education events.
  • Plan and execute local activations that generate awareness, excitement, and demand for geothermal-powered homes.
  • Serve as a brand ambassador for Dandelion within builder communities and local housing ecosystems.
  • Support field marketing strategy for the new-construction vertical across the Eastern U.S.
  • Create, localize, and manage execution of brochures, point-of-sale materials, signage, digital assets, and presentations tailored to builders and homebuyers.
  • Serve as the “voice of the homebuyer” and builder partner, gathering real-world insights from the field.
  • Capture feedback from builder teams, homebuyers, and partners to inform marketing strategy, messaging, and product development.

Requirements

  • 3–5 years of experience in field marketing, channel marketing, sales enablement, events marketing, or builder marketing
  • 2+ years experience building measurable marketing programs that drive awareness and sales outcomes
  • Exceptional presentation and public speaking skills
  • Proven relationship-building ability with external partners (B2B2C a bonus)
  • Strong written and verbal communication skills
  • Ability to travel extensively (50%+)
  • Bachelor’s degree

Preferred

  • 2+ years experience in home construction, real estate, working with homebuilders, and/or high-value B2C tech
  • 1+ years experience driving demand for a new or niche category
  • Field marketing in a builder or developer ecosystem
  • Experience in clean energy, sustainability and/or climate solutions
  • Bachelor’s degree in Business, Marketing, Communications or similar discipline

Benefits

  • Medical (including mental health), dental, vision, and pet insurance
  • 401(k) plan
  • Commuter benefits
  • Generous paid sick leave, vacation, and parental leave
  • Learning & development support, including on-the-job training and virtual courses
  • Pet insurance
Dandelion Energy logo

Dandelion Energy

2.9 Glassdoor

Dandelion's nation-leading geothermal systems provide cost-effective renewable home heating and cooling. Dandelion is a Google X spin-out that launched independently in 2017.

Founded in 2017
Mount Kisco, New York, USA
111 employees (6 in marketing)
36% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
20.2K
Monthly Google Ads Budget
$988
Traffic Source Mix
Search
52.2%
Direct
41.1%
Referral
5%
Social
0.9%
Paid
0.7%

Headcount Trend

Current headcount: ~111

Marketing Team

Marketing Team Size
5 (5% of company)

Funding

Total Funding
$174.5M
Last Raise
$40M
Series C, 1 years ago

Funding History

  • Sep 2024
    Series C • $40M
  • Nov 2022
    Series B • $70M
  • Feb 2021
    Series B • $30M

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