Field Marketing Manager - New Home Construction

Arlington, VA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead field marketing for Dandelion’s builder program in the Eastern U.S., aligning builders, events, and materials with go-to-market goals.

  • Own training, collateral, and localized campaigns for builder education and demand generation.
  • Must-have: 3–5 years in field/channel marketing or builder marketing with travel ability (50%+).
  • Standout: Deep ecosystem relationship-building with homebuilders, real estate, and builders events.

Job Description

Responsibilities

  • Build deep, trusted relationships with homebuilder sales teams.
  • Ensure builder teams have the training, resources, and collateral needed to confidently educate homebuyers about geothermal systems.
  • Develop localized strategies and tools to help builders successfully market geothermal homes.
  • Represent Dandelion at builder events, realtor gatherings, and homebuyer education events.
  • Plan and execute local activations that generate awareness, excitement, and demand for geothermal-powered homes.
  • Serve as a brand ambassador for Dandelion within builder communities and local housing ecosystems.
  • Support field marketing strategy for the new-construction vertical across the Eastern U.S.
  • Create, localize, and manage execution of brochures, point-of-sale materials, signage, digital assets, and presentations tailored to builders and homebuyers.
  • Serve as the “voice of the homebuyer” and builder partner, gathering real-world insights from the field.
  • Capture feedback from builder teams, homebuyers, and partners to inform marketing strategy, messaging, and product development.
Dandelion Energy logo

Dandelion Energy

Dandelion's nation-leading geothermal systems provide cost-effective renewable home heating and cooling. Dandelion is a Google X spin-out that launched independently in 2017.

Founded in 2017
Mount Kisco, New York, USA
111 employees (6 in marketing)