Responsibilities

• Coordinate and execute local marketing efforts for all new restaurant openings in partnership with the Marketing team
• Execute pre-opening, opening, and post-opening marketing plans designed to build awareness, drive trial, and accelerate guest acquisition
• Coordinate grand opening events, VIP tastings, influencer previews, community nights, and local activations
• Develop market-specific opening strategies tailored to each community
• Partner with Operations to ensure flawless execution during opening periods
• Build and maintain relationships with schools, youth sports organizations, first responders, hospitals, local businesses, chambers of commerce, and community groups
• Identify opportunities for sponsorships, fundraising programs, and local partnerships that strengthen NAYA’s connection to the community
• Represent NAYA at community events, networking opportunities, and local business functions
• Develop scalable community engagement programs that can be replicated across markets
• Partner with the Director of Marketing to create and execute market-specific marketing plans that drive traffic, frequency, and sales

Responsibilities

• Partner with General Managers and Operations leaders to identify local opportunities and business challenges
• Support restaurants with grassroots marketing initiatives, local events, and neighborhood outreach
• Develop and manage local promotional calendars aligned with business objectives
• Partner with Catering and Operations teams to drive awareness and lead generation within local business communities
• Develop relationships with office parks, schools, healthcare organizations, and community groups
• Coordinate local sampling and outreach programs that generate catering and group sales opportunities
• Strong new restaurant opening performance and sustained traffic and sales growth
• Meaningful community partnerships developed and replicated across markets
• Loyalty member acquisition, app downloads, and influencer engagement and reach
• Catering lead generation, event participation and ROI, and overall market awareness

Requirements

• Experienced Field Marketer: 4–7 years of experience in field marketing, local store marketing, community marketing, experiential marketing, or restaurant marketing, ideally supporting multi-unit restaurant, retail, hospitality, or consumer brands.
• Community Builder: Proven success building community partnerships and executing local marketing initiatives that deliver real business results.
• Strategic & Self-Motivated: A strategic thinker who gets things done — comfortable working independently and building systems and playbooks that scale across markets.
• Data-Driven: Grounds decisions in results; tracks the performance and ROI of every activation, event, and partnership.
• Relationship-Builder: Strong interpersonal, written, and verbal communication skills; a natural connector with General Managers, community leaders, and local partners.
• Creative & Disciplined: Brings bold, fresh ideas — and the organization and follow-through to execute them flawlessly.
• Organized Project Manager: Strong project management skills with the ability to manage multiple projects and priorities in a fast-paced environment.
• Educated & Equipped: Bachelor’s degree in Marketing, Communications, Business, Hospitality, or a related field.
• Committed & Mobile: Comfortable traveling regularly to support restaurant openings and market visits, including occasional nights and weekends for events.
• Passionate: About hospitality, food, community engagement, and creating exceptional guest experiences.

Benefits

• Annual Salary: $90,000 - $105,000
• Medical: NAYA pays 70%
• Technology Reimbursement: $60/month
• Profit Interests (to be determined in Q3 2026)
• 401k with match (launch Q3 2026)
• Paid Time Off: 2 weeks Paid Vacation Time/56 hours sick/safe time
• Paid Holidays: 12 days/year
• Other Optional: Commuter Benefits, FSA, LTD/STD, Employee Assistance, Pet Insurance
• Most Importantly: Free NAYA when you work!