Responsibilities

• Own and execute the LATAM regional marketing strategy in close coordination with global marketing teams.
• Build and scale field marketing programs across LATAM markets, including campaigns, events, partner initiatives, and sales enablement.
• Launch and localize GTM marketing strategies across priority LATAM countries, adapting global programs for regional relevance.
• Design and execute ABM-led ICP engagement campaigns in partnership with Account Executives and BDR teams.
• Plan and deliver partner marketing initiatives, including co-marketing campaigns, MDF programs, and partner advocacy.
• Plan, manage, and execute regional customer and prospect events (in-person and virtual) to drive awareness, engagement, and pipeline.
• Generate marketing-sourced pipeline through field programs, partner-led initiatives, and scalable regional campaigns.
• Own localization efforts for LATAM, including regional messaging, content adaptation, translations, and customer stories.

Requirements

• 5–7+ years of experience delivering pipeline growth through regional or field marketing in B2B technology environments
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
• Proven experience supporting GTM expansion in LATAM markets, including localization and regional execution
• Strong hands-on experience managing multiple concurrent marketing initiatives end to end
• Demonstrated ability to operate independently as a self-starter in a standalone regional role
• Data-driven marketer with experience in ABM, pipeline reporting, and campaign optimization
• Proven ability to partner closely with Sales, Partners, and GTM teams to influence revenue outcomes
• Fluent written and verbal communication skills in English and Spanish; Portuguese is a strong plus

Preferred

• Experience in KYC, fraud prevention, cybersecurity, biometrics, fintech, or adjacent regulated technology markets
• Established LATAM network across industry associations, partners, and ecosystem stakeholders
• Experience launching or scaling marketing programs in emerging or growth markets
• Experience operating in fast-paced, high-growth technology environments