Field Marketing Manager — Interactive Entertainment & High Tech

Seattle, WA (On-site)

$80K/yr – $110K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the Seattle embedded marketing lead for the interactive entertainment vertical, turning enterprise tech offerings into game studio and publisher storytelling, and driving end-to-end field campaigns that feed pipeline.

  • Own end-to-end field campaigns and MQL generation across events, digital, analyst relations, and sales enablement.
  • Lead ABM and account-based content for studios and publishers to accelerate pipeline and deal velocity.
  • Turn market intelligence and competitive insights into strategic recommendations for the Seattle market.

Job Description

Responsibilities

  • Serve as the embedded marketing lead for EPAM's interactive entertainment vertical in the Seattle market, acting as a strategic partner to senior business stakeholders
  • Partner with business unit leadership to define marketing priorities and build quarterly go-to-market plans aligned to revenue and pipeline goals
  • Translate EPAM's enterprise technology offerings — spanning AI, cloud, and digital platform engineering — into compelling narratives that resonate with games studios, publishers, and platform holders
  • Own and activate integrated field marketing campaigns end-to-end, driving marketing qualified leads (MQLs) through the pipeline
  • Identify and activate the right marketing mix — including industry events, targeted digital campaigns, analyst relations, social media, and sales enablement — to reach key decision-makers across the games ecosystem
  • Test, measure, and optimize campaign performance; report on results and track leads through the full sales cycle
  • Monitor the competitive landscape within the interactive entertainment and enterprise technology space, translating market intelligence into strategic recommendations
  • Develop account-based marketing assets and sales enablement materials to accelerate growth within existing studio and publisher accounts
  • Lead case study development to capture and amplify client success stories across the games vertical
EPAM Systems logo

EPAM Systems

4.1 Glassdoor

Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has used its software engineering expertise to become a leading global provider of digital engineering, cloud and AI-enabled transformation services, and a leading business and experience consulting partner for global enterprises and ambitious startups. We address our clients’ transformation challenges by fusing EPAM Continuum’s integrated strategy, experience and technology consulting with our 30+ years of engineering execution to speed our clients’ time to market and drive greater value from their innovations and digital investments.We leverage AI and GenAI to deliver transformative solutions that accelerate our clients’ digital innovation and enhance their competitive edge. Through platforms like EPAM AI/RUNTM and initiatives like DIALX Lab, we integrate advanced AI technologies into tailored business strategies, driving significant industry impact and fostering continuous innovation.We deliver globally, but engage locally with our expert teams of consultants, architects, designers and engineers, making the future real for our clients, our partners and our people around the world.We believe the right solutions are the ones that improve people’s lives and fuel competitive advantage for our clients across diverse industries. Our thinking comes to life in the experiences, products and platforms we design and bring to market.Added to the S&P 500 and the Forbes Global 2000 in 2021 and recognized by Glassdoor and Newsweek as Most Loved Workplace, our multidisciplinary teams serve customers across six continents. We are proud to be among the top 15 companies in Information Technology Services in the Fortune 1000 and to be recognized as a leader in the IDC MarketScapes for Worldwide Experience Build Services, Worldwide Experience Design Services and Worldwide Software Engineering Services.Learn more at www.epam.com.

Founded in 1993
Newtown, Pennsylvania, USA
63K employees (1,443 in marketing)
83% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$136K
Traffic Source Mix
Search
23.5%
Direct
65.3%
Referral
7.9%
Social
2.3%
Paid
0.9%

Headcount Trend

Current headcount: ~63K

Marketing Team

Marketing Team Size
646 (1% of company)
Median Career Experience
12 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$75M
Last Raise
$50M
Series Unknown, 18 years ago

Funding History

  • Jun 2008
    Series Unknown • $50M
  • Feb 2008
    Series B
  • Jan 2006
    Series Unknown • $25M

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