Field Marketing Manager

Greenville, SC (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 days ago

Job Summary

Own end-to-end regional marketing for a multi-property portfolio, leading strategy, project management, partnerships, PR, social, creative content, website oversight, and cross-functional collaboration to drive guest acquisition and experience.

  • Oversee marketing plans and execution across properties
  • Coordinate cross-property partnerships and campaigns

Job Description

Responsibilities

  • Marketing Plan Development & Execution (Strategy): Develop and execute comprehensive marketing plans tailored to each supported property's local market, brand positioning, and business goals to ensure strategies are executed.
  • Project Management: Manage multiple concurrent marketing initiatives across properties, ensuring timelines, budgets, and stakeholders remain aligned.
  • Local Market & Partnership Identification: Identify relevant contacts across local businesses, music, arts, fashion, and design communities in each market to develop strategic marketing partnerships, promotions, and programs that enhance the property's brand, attract new guests and build on the guest experience.
  • PR Support: Maintain property talking points, coordinate media opportunities / image requests, and provide relevant, innovative programs for ongoing and seasonal news.
  • Social Media Management: Manage each property's social media agency, supplying ongoing information, overseeing content calendars, photo/video shoots, influencer stays and press amplification.
  • Creative, Photography & Content Partnership: Work with the Creative/Brand teams to develop branded materials and property content — including signage, in-room TV content, key cards, collateral, photography, and video.
  • Packages & Revenue Partnership: In partnership with Sr. Director of Marketing and Revenue, develop seasonal packages and work with Operations to execute.
  • Website Management: Manage each property website's content management system to ensure information accuracy.
  • Digital Marketing Collaboration: Supply Complex Digital Marketing Director with relevant information for campaign planning across all digital channels.
  • Cross-Functional Relationship Management: Partner with on-property teams — F&B, Events, Sales and Operations to maximize pre-arrival, in-house and post-stay experiences.

Requirements

  • Minimum of three to five (3-5) years of marketing experience, preferably within a hospitality or multi-property environment – required.
  • Demonstrated experience developing and executing marketing plans – required.
  • Experience coordinating photography/video content shoots – preferred.
  • Skilled in the use of Microsoft Office applications, including Excel and Word – required.
  • Ability to work effectively cross-functionally with Operations, Sales, and F&B teams at each property.
  • Strong creative sensibility, including comfort directing content development.
  • Strong project management skills, with the ability to manage multiple concurrent initiatives and travel schedules.
  • High attention to detail.
  • Strong relationship management skills, with the ability to build and manage relationships with agencies, local partners, and on-property teams.
  • Strong written, verbal, and interpersonal skills.

Preferred

  • Experience managing PR and/or social media agency relationships – preferred.
  • Demonstrated experience coordinating photography/video content shoots – preferred.
Highgate logo

Highgate

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America.With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands.

Founded in 1988
New York, New York, USA
3.9K employees (59 in marketing)

Marketing Team

Marketing Team Size
59 (2% of company)
Median Career Experience
18 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
$8M
Series C, 1 years ago

Funding History

  • Oct 2023
    Series Unknown • $8M
  • Oct 2022
    Series Unknown • $12M
  • Apr 2022
    Series A • $16M

Traffic Signals

Monthly Visitors
30K
Traffic Source Mix
Search
43.7%
Direct
46.2%
Referral
6.9%
Social
1.5%
Paid
1.3%

Headcount Trend

Current headcount: ~3.9K

Recent News

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Field Marketing Manager

Highgate · Greenville, SC · Unknown