Field Marketing Manager at Flagstar Bank | New York City, NY | $89K/yr – $151K/yr

Flagstar Bank

Field Marketing Manager

New York City, NY (On-site)

$89K/yr – $151K/yrMid Level6+ years expFull time

Posted 2 months ago

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Job Summary

Lead end-to-end field marketing for assigned business lines, driving pipeline through events, digital activations, and thought leadership, while coordinating calendars, budgets, materials, and stakeholder alignment to maximize banker engagement and program impact.

Own cross-channel field programs from planning to post-event execution, ensuring on-brand delivery and measurable outcomes.
Collaborate with Creative, Content, Brand, and Analytics to align materials, messaging, and data capture that support pipeline priorities.
Monitor budgets, performance, and stakeholder readiness, providing insights and recommendations to improve future programs.

Job Description

Responsibilities

Execute end-to-end field marketing programs across channels including events, sponsorships, digital activations, and thought leadership distribution.
Own and manage the field marketing calendar for assigned business lines, ensuring consistent and strategic market presence.
Coordinate all program logistics including vendors, venues, budgets, materials, and communications from planning through post-event execution.
Partner with Creative and Content teams to deliver high-quality, on-brand materials aligned to program objectives.
Manage multiple concurrent programs with strong attention to detail and execution quality.
Serve as the primary marketing contact for assigned business lines, managing intake, communication, and execution alignment.
Ensure bankers are equipped with effective marketing programs and materials to support client engagement and pipeline development.
Support preparation of presentations and updates for business line leadership and field teams.
Participate in business line meetings to communicate program plans, status, and outcomes.
Identify opportunities to align marketing support with pipeline priorities and market activity.
Track and report on program performance including attendance, engagement, and banker utilization.
Develop regular reporting summaries with insights and recommendations for improvement.
Monitor and manage program budgets, ensuring alignment with approved spend and flagging variances.
Partner with Analytics to ensure accurate and consistent data capture.
Collaborate with Creative, Content, Brand, and Analytics teams to ensure alignment and execution quality.
Partner with Legal and Compliance to ensure all programs and materials meet regulatory standards.
Coordinate with peer Field Marketing Managers to ensure consistency and share best practices across markets.
Uses independent judgement and discretion to make decisions.
Analyzes and resolves problems.
ADDITIONAL ACCOUNTABILITIES - Performs special projects, and additional duties and responsibilities as required .

Flagstar Bank

Thank you for visiting Flagstar Bank, N.A. on LinkedIn, and we look forward to being part of your financial journey. Today, Flagstar Bank, N.A., is one of the largest regional banks in the country. The company is headquartered in Hicksville, New York. At December 31, 2025, the company had assets of $87.5 billion. We operate approximately 340 locations across nine states, with strong footholds in the greater New York/New Jersey metropolitan region and in the upper Midwest, along with a significant presence in fast-growing markets in Florida and the West Coast. We believe in cultivating a diverse, inclusive, and respectful workplace that engages employees, broadens perspectives, and encourages teamwork. We hire people who represent the talents, experiences, backgrounds, and diversity of the communities we serve. Together our goal is to deliver a new energy in banking to our customers, opening new doors for financial and personal success. Customers will have access to a broad spectrum of technology, products and services—all with a shared customer-first approach. Relationships are at the center of all that we do, enhanced by our commitment to delivering local market expertise, personalized solutions, and a long-standing focus on strengthening our communities. Follow us on LinkedIn to stay up to date on news and updates, new hires, community initiatives, access to our collective insights, and banking industry updates that you need to know.

Founded in 1987

Hicksville, New York, USA

7.2K employees

www.flagstar.com