Field Marketing Manager

Houston, TX (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive lead generation through a Neighborhood Marketing team focused on door-to-door engagement, events, and face-to-face campaigns.

  • Build, train, and lead a field marketing team to generate qualified leads.
  • Must-have: Proven experience leading successful face-to-face marketing teams.
  • Standout: Ownership of event/ROI strategy and partnerships with organizers and retailers.

Job Description

Responsibilities

  • Recruit, train, and lead a high-performing Neighborhood Marketing team to generate leads through door-to-door engagement.
  • Establish and manage the Shows & Events department, ensuring a captivating and effective presence at various events.
  • Foster a results-driven, energetic team culture that encourages collaboration, motivation, and continuous improvement.
  • Work closely with the call center leadership team to align field marketing efforts with overall lead generation and conversion strategies.
  • Implement and refine strategies to maximize ROI from face-to-face marketing initiatives.
  • Develop and oversee marketing campaigns to boost lead quality and sales opportunities.
  • Act as a brand ambassador, ensuring a positive and engaging experience for customers during shows, events, and neighborhood marketing activities.
  • Establish and maintain strong relationships with event organizers, retail store partners, and potential customers.
  • Utilize a professional and charismatic approach to generate interest and excitement about our products and services.
  • Monitor and analyze key performance metrics, adjusting strategies as needed to improve lead generation and team productivity.

Requirements

  • Proven experience in building and leading successful face-to-face marketing teams.
  • Strong leadership, coaching, and motivational skills.
  • Exceptional communication and interpersonal abilities.
  • Ability to collaborate effectively with cross-functional teams, especially sales and call center leadership.
  • High level of organization, attention to detail, and strategic thinking.
  • Charismatic, professional, and energetic personality suitable for engaging customers at events and in the field.

Preferred

  • Experience in direct sales, door-to-door sales/marketing, or event marketing, door to door preferred.
  • Knowledge of home improvement products and services.
  • Experience with CRM tools and data-driven marketing strategies.
  • Core Competencies – Leadership & Team Building, Strategic Thinking, Communication Skills, Customer Engagement, Adaptability & Problem-Solving, Results-Driven, Collaboration.

Benefits

  • Health, dental, and vision insurance.
  • 401(k) with company match.
  • Paid time off and company holidays.
  • Career growth opportunities in a rapidly expanding company.

Expo Home Improvement

At Expo Home Improvement, we believe a remodel should do more than improve your space. It should transform the way you live.That’s why Texans choose us when they’re ready for something better. Whether it's making a bathroom safer, bringing your kitchen remodel dreams to life, or replacing outdated windows for comfort and efficiency, we deliver transformations that are both functional and personal.Our approach is simple: we listen, we follow through, and we treat every home like it’s our own. That mindset has led thousands of families across Dallas-Fort Worth, Houston, Austin, San Antonio, and East Texas to trust our team to get the job done right.Behind every project is a team that brings purpose and care to their work. We’re proud to foster a culture built on growth, dedication, and doing right by the homeowner, and by each other.

Founded in 2006
Carrollton, Texas, USA
119 employees (26 in marketing)

Traffic Signals

Monthly Visitors
11.2K
Traffic Source Mix
Search
32.4%
Direct
43.6%
Referral
7%
Social
15.3%
Paid
1.5%

Headcount Trend

Current headcount: ~119

Marketing Team

Marketing Team Size
11 (9% of company)
Median Career Experience
8.5 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
2