Responsibilities

• Owning and building an annual field marketing calendar aligned to quarterly pipeline targets and ICP density, prioritizing revenue impact over brand visibility
• Evaluating, selecting, and managing participation in 3–5 high-value events annually, including startup and developer ecosystem events (e.g., SaaStr, Heavybit, CTO Craft, YC and accelerator events), and regional startup community events
• Using performance data to assess event effectiveness and confidently deprioritizing or eliminating programs that do not drive meaningful pipeline
• Managing relationships with event vendors, venues, and production partners to ensure high-quality execution
• Designing and executing executive-level programs such as CTO and Engineering leader roundtables, peer dinners, and community-driven working sessions that resonate with startup and SMB audiences
• Building and scaling regional field programs in key metro markets in close partnership with Sales and Alliances teams
• Structuring programs with clear first-party data capture strategies and defined follow-up motions to maximize pipeline creation
• Owning and reporting on quarterly pipeline sourced and influenced targets tied to field marketing initiatives
• Partnering with BDRs and AEs to develop pre-event ICP targeting strategies, including defined account lists and coordinated outreach plans
• Ensuring timely and effective post-event follow-up in partnership with Sales, with a focus on pipeline creation within defined timelines

Requirements

• 4–7 years of B2B field marketing experience, with at least 2 years owning pipeline targets in a revenue-accountable role
• Demonstrated track record of building and scaling owned event programs (roundtables, executive dinners, regional field programs) not just managing third-party event logistics
• Experience marketing to technical buyers at startups or SMB companies: CTOs, Engineering leaders, DevOps candidates who understand the startup buyer mindset strongly preferred
• Strong analytical skills, you can build a pipeline coverage model, evaluate event ROI, and make budget decisions with data
• Experience working in a tight sales-marketing partnership; comfortable in pipeline review meetings and deal conversations
• Excellent project management and vendor management skills; can run multiple programs simultaneously without dropping details

Preferred

• Experience at a B2B SaaS or infrastructure company in the $15M–$75M ARR range
• Familiarity with the DevOps/cloud infrastructure ecosystem: key events, communities, influencers, and media
• Experience with AI-assisted marketing tooling and modern GTM tech stack (Salesforce, HubSpot or Marketo, Outreach or Salesloft, intent data platforms)
• Experience building field programs in partnership with a channel/alliances team

Benefits

• Remote flexible work options
• Employee assistance program (EAP)
• Medical, dental & vision benefits supplement
• Life & supplement life and Critical illness insurance
• Health Savings Account (HSA), Flexible Savings Account (FSA)
• 401K with a company match
• Monthly work from home stipend