Responsibilities

• Lead Field Marketing & Activations
• Plan and execute weekly samplings, demos, and events across on-premise and retail accounts
• Build a consistent calendar of grassroots activations that put Beer Girl directly in consumers’ hands
• Bring the brand to life through creative, high-energy executions
• Work closely with distributor team to identify priority accounts and new opportunities particularly in the on-premise
• Help open new accounts by getting Beer Girl in front of decision makers and supporting placements alongside distributor
• Own performance in market by focusing on both: New placements: generating demand through events, tastings, and relationships. Existing accounts: identifying where Beer Girl is sold and executing activations to increase velocity
• Execute targeted samplings, demos, and promotions that drive sell-through, repeat orders, and long-term success
• Act as a true partner to distributor - bringing energy, ideas, and execution that directly impact performance
• Recruit, schedule, and manage a team of Brand Ambassadors
• Ensure all samplings and activations are executed at a high level
• Train ambassadors to confidently represent Beer Girl and drive engagement
• Partner closely with Beer Girl’s digital marketing and POS teams to develop market-specific strategies that drive both awareness and sales
• Help connect the dots between what’s happening online, in-store, and in-market to ensure a cohesive brand presence
• Provide real-time feedback from the field to inform digital campaigns, content, and POS development
• Take full ownership of market execution - ensuring strategies are not just planned, but brought to life effectively on the ground
• Continuously identify new opportunities for placements, events, and partnerships
• Build strong relationships with bar managers, buyers, and local influencers
• Provide real-time feedback on what’s working and where to focus

Requirements

• Thrives in the field and loves being out in market
• Loves building relationships and creating experiences
• Understands that great marketing drives sales and knows how to connect the two
• Proactive in identifying new account opportunities (especially on-premise)
• Creative thinking about how to drive velocity through activations
• Energetic and willing to work nights, weekends, and fast-paced environments
• Takes ownership and follows through
• Detail oriented and efficient with time management
• 80%+ in-market field-based role