Field Marketing Manager at Crown Imports, LLC | Dallas, TX | $114K/yr – $178K/yr

Crown Imports, LLC

Field Marketing Manager

Dallas, TX (On-site)

$114K/yr – $178K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive regional field marketing strategy and local execution, shaping annual and long-range plans and translating brand strategy into territory-level programs.

Own the local marketing plan and cross-functional execution with Sales and agencies.
Must-have: 5+ years of cross-functional marketing and agency management experience.
Standout: Experience coordinating with Brand, Growth Marketing and local sponsorships across a multifaceted regional program.

Job Description

Responsibilities

Play a significant role alongside the Field Marketing Director in developing the annual and long-range marketing plans within the assigned Business Unit territory, in line with the annual planning cycle.
Leverage data, analysis and deep consumer and market level understanding to inform strategic choices, including but not limited to IQ, Circana, Numerator; consumer research, studies, demographics, and other insights; market level, competitive, and category analysis and in-market experience.
Interpret brand strategy and trends and apply a local lens to achieve brand, business, and consumer objectives within the assigned territories; present the marketing plan as part of the annual planning cycle, gaining alignment from marketing and business unit leadership on objectives, tactics, budget, and collaborative execution.
Aid Director in representing Field Marketing in key marketing initiatives like brand planning, strategic budgeting, and overarching budget management.
Utilize a mix of national resources and tools along with local partnerships, sponsorships, and regional programming to build the tactical plan for each fiscal year; collaborate with Growth and Brand Marketing teams to develop the localized media plan for assigned regions, including briefing and identifying local creative needs.
Execute the annual marketing plan within the Business Unit by leveraging internal and agency resources to deliver on annual volume and brand-level objectives; work closely with cross functional partners and commercial field sales to execute all market level programming including retail tools, consumer engagement, media, customer marketing, on-premise activation, and more.
Source and evaluate local marketing opportunities that support the marketing strategy and Business Unit sales objectives, such as local execution of media buys, sponsorships, retail extensions, experiential marketing programs, etc.; evaluate proposed opportunities for brand fit and anticipated ROI; develop and utilize business case proposals to objectively evaluate programming and to optimize effectiveness of LMF funding.
Execute the local media plan in partnership Brand and Growth Marketing teams, delivering the right messaging, to the right consumer, and the right time.
Ensure all programming is vetted, legal approval obtained and compliance is maintained for all local marketing programs activated in assigned territory; submit, track and maintain files to ensure legal compliance and adherence to CBBD marketing policies.
Maintain constant and concise communications with Field Marketing Director, Sales General Managers, and Market Development Managers on programming; utilize this communication to solicit updates and receive feedback; communicate the sell-in of marketing programs to key Business Unit and Wholesalers teams.

Requirements

A Bachelor’s degree in marketing, communications, or adjacent discipline
5+ years of marketing experience in a related role (i.e. cross functional marketing background in areas such as brand, retail, channel, trade marketing, experiential marketing and/or partnerships).
Experience working with and managing agencies (media, creative, activation, promotional).
Ability to analyze business, market, and performance data to identify trends and translate insights into clear, actionable local marketing strategies and investment decisions
Understanding of creative with ability to write creative briefs, evaluate creative, and provide constructive feedback to agencies.
Proficient at leading presentations with various audiences and sizes (internal, leadership, customer, etc)
Demonstrated ability to make critical decisions and problem solve
Excellent organizational and time management skills.
Strong negotiation and persuasion skills.
Tech-proficient with strong working knowledge of MS Word, Excel, PowerPoint, and other digital tools.
Understanding of social networking/media technologies and their application to marketing also desirable.

Preferred

Masters degree or MBA
Alcohol beverage experience or experience in CPG using a three-tier distribution system.
Experience working with and activating major sports leagues, teams or other high-profile partners in the sports, music and/or entertainment landscape.
Experience localizing national programming for beer distributors managing marketing initiatives from concept to execution
Experience working close to or within a sales-focused team
Working knowledge of creative tools, programs, and file formats such as Adobe Creative Suite
Bilingual English & Spanish