Responsibilities

• Develop and implement comprehensive regional field marketing strategies for the K–12 segment that align with overall business objectives and revenue goals
• Translate national campaigns into targeted, localized marketing programs that resonate with district-level partners
• Identify market opportunities, regional trends, and whitespace to drive growth and competitive differentiation
• Own marketing planning for assigned territories, including budgeting, prioritization, and performance tracking
• Own the development and execution of coordinated, multi-channel demand generation programs (email, digital, webinars, events, ABM initiatives)
• Partner with demand generation and digital teams to optimize campaign strategies and targeting
• Drive pipeline growth by ensuring high-quality lead generation, cultivate, and conversion strategies
• Establish key performance indicators and analyze campaign performance, providing data-driven insights and recommendations to improve return on investment
• Collaborate with Events Marketing Manager on the strategy, planning, and execution of regional and national K–12 events, including:
• Education conferences and trade shows

Requirements

• Bachelor’s degree in marketing, Business, Education, or a related field or equivalent experience
• Minimum of 3 years of experience in field marketing, demand generation, or regional marketing, with proven program ownership
• Confirmed ability to develop and implement strategic marketing plans that drive measurable business outcomes
• Strong understanding of multi-channel marketing, campaign strategy, and pipeline generation
• Experience partnering closely with sales teams and influencing go-to-market strategies
• Strong project management skills with the ability to lead multiple initiatives and partners simultaneously
• Strong analytical skills with experience using data to advise decisions and optimize performance
• Excellent written, verbal, and presentation skills
• Experience in K–12 education, EdTech, or public sector marketing preferred
• Familiarity with education procurement cycles, funding models, and district decision-making processes preferred

Preferred

• Familiarity with education procurement cycles, funding models, and district decision-making processes preferred
• Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo, HubSpot) preferred
• Track record of successfully leading and implementing events (in-person and virtual) with measurable return on investment preferred