Responsibilities

• Drive Pipeline Growth
• Develop and execute field marketing strategies that generate pipeline and revenue across the East and Canada regions
• Partner closely with sales leadership to align marketing programs with business priorities and pipeline goals
• Support key sales initiatives and plays through targeted marketing programs and campaigns
• Lead Integrated Marketing Programs
• Plan and execute integrated marketing initiatives including regional events, digital campaigns, and webinars to support the East region
• Run an executive engagement program including invitation-only dinners and hospitality, targeted executive messaging and thought leadership to drive C-suite relationships, capture strategic insights, and generate pipeline
• Build and activate programs that educate, engage, and convert target audiences
• Collaborate with product marketing, campaigns, and content teams to deliver cohesive messaging and experiences
• Use Data to Inform Strategy

Requirements

• 5+ years of B2B marketing experience with a background in field marketing, demand generation, or integrated campaigns
• Proven experience partnering closely with sales teams to drive pipeline and revenue growth
• Experience building and executing multi-touch marketing programs across events, digital, and campaign channels
• Strong analytical mindset with experience using marketing and sales data to inform strategy
• Experience with marketing and sales platforms such as Salesforce, 6sense, Tableau, or similar tools
• Experience managing executive campaigns is a plus
• Strong communicator and collaborator who thrives in cross-functional environments
• Self-starter who enjoys building new programs and testing creative ideas
• Willingness to travel up to 15%

Preferred

• Experience managing executive campaigns is a plus

Benefits

• This role is also eligible for equity and benefits.