Responsibilities

• Implement regional and local marketing strategies that align with company objectives and growth goals.
• Conduct regular field visits to support location teams and ensure marketing standards are consistently maintained.
• Monitor brand compliance, signage, collateral placement, and community marketing displays.
• Develop and maintain merchandising standards across all assigned locations.
• Coordinate and distribute marketing materials, promotional displays, signage, and branded merchandise.
• Evaluate and optimize in-location marketing presentations to enhance client and visitor experiences.
• Plan and execute seasonal, holiday, grand opening, appreciation, and community engagement events.
• Collaborate with operations teams to create meaningful resident, family, and referral partner experiences.
• Coordinate event logistics, vendor relationships, promotional materials, budgets, and timelines
• Track marketing KPIs, lead generation metrics, event performance, referral activity, and campaign effectiveness.

Requirements

• Hands-on marketing professional who excels in merchandising, event execution, data analysis, client presentations, and field support across multiple locations.
• Travel throughout the region required.