Responsibilities

• Field Marketing Strategy and Planning Develop and own the North America field marketing strategy across various opportunities (events, dinners, activations, partnerships, campaigns), identifying high-leverage accounts and moments where field programs can accelerate deals
• Partner with Sales leadership to evaluate and prioritize ecosystem opportunities (industry conferences, partner programs, vertical communities) that drive pipeline impact and brand presence in key markets
• Own account segmentation and field marketing investment allocation across North America, deciding where to place bets on events, activations, and programs for maximum ROI
• Event and Program Execution Execute a comprehensive portfolio of in-person field marketing initiatives (e.g. executive dinners, customer panels, conferences, roadshows, curated VIP experiences, etc.) that drive pipeline velocity and deepen customer relationships
• Manage end-to-end event execution: venue selection, vendor management, budget, invitations, registration, content, promotional materials, and on-site logistics with precision
• Be on the ground at key activations across North America representing Sokin's brand, driving engagement, and building relationships with prospects and customers
• Sales Partnerships and Measurement Collaborate with Sales and BDEs/SDRs throughout the event lifecycle—pre-event targeting, during-event engagement, post-event follow-up, ensuring timely conversion to qualified pipeline and execution within agreed SLAs
• Own post-event operations: CRM data uploads, lead routing to Sales, follow-up triggers, and account follow-through
• Build and maintain field marketing dashboards that track pipeline contribution, revenue influence, deal velocity, and event ROI; define success metrics and optimize based on data insights