Responsibilities

• Partner with dealers and internal stakeholders to develop and execute data-driven marketing programs that generate demand, improve lead quality, and increase conversion rates.
• Collaborate with dealer sales & marketing stakeholders to build and operationalize annual marketing plans aligned to regional commercial priorities and measurable business outcomes.
• Use marketing performance data to identify trends, uncover opportunities, and optimize campaign effectiveness and return on marketing investment.
• Serve as a subject matter expert on digital marketing, CRM systems, and demand generation strategies, supporting adoption and effective use across the dealer network.
• Provide consultative guidance and coaching to dealers to strengthen marketing capabilities, improve execution, and connect marketing activities to business results.
• Enable consistent and effective representation of the International brand across digital and physical customer touchpoints.
• Influence and align cross-functional stakeholders—including Sales, Parts & Service, Financing, and Dealer Operations—to support integrated go-to-market strategies and adoption of the solutions portfolio.
• Support the implementation and adoption of new marketing tools, programs, and processes, guiding dealers and stakeholders through change with clear communication and support.
• Monitor market trends, customer behavior, and competitive activity to inform regional marketing strategies and recommendations.
• Build and maintain strong, trust-based relationships with dealers and internal partners to support long-term business success.

Requirements

• Bachelor's degree and at least 5 years of marketing experience
• At least 1 years of lead experience
• OR
• Master's degree and at least 3 years of marketing experience
• At least 1 years of lead experience
• OR
• At least 8 years of marketing experience
• At least 1 years of lead experience
• Additional Requirements

Preferred

• Experience working with dealer networks, channel partners, or similar partner-based business models (e.g., franchise, distributor, or indirect sales environments)
• Demonstrated ability to influence and enable stakeholders or partners without direct authority
• Experience using data and insights to inform marketing strategies and drive business decisions
• Experience supporting or leading the adoption of new tools, processes, or ways of working
• Strong communication and relationship-building skills across diverse stakeholder groups
• Ability to manage multiple priorities in a dynamic, cross-functional environment
• Willingness and ability to travel as needed

Benefits

• This position offers competitive market-based compensation, along with a comprehensive benefits package designed to support employee wellbeing. You can learn more about the benefits offered for this position by visiting https://careers.international.com/#benefits.