Responsibilities

• Own pipeline contribution from field and event marketing with defined targets, lead volume goals, and conversion tracking.
• Manage the full trade show program – strategic selection, sponsorship negotiation, booth design/build, staffing, on-site execution, and post-show follow-up sequences.
• Build and run integrated event campaigns with pre-event outreach, on-site activation, and post-event sequences.
• Design bold brand moments and experiential marketing campaigns beyond the booth, including guerrilla moments and field activations.
• Create pre-show strategy docs and briefing materials for reps and booth staffers.
• Develop and execute customer events strategy (regional meetups, dinners, appreciation events) and activate customer champions.
• Plan co-branded events with strategic partners to extend reach and deepen relationships.
• Design and implement WOM flywheel through in-person experiences that encourage sharing.

Requirements

• 4+ years of experience in B2B SaaS, with meaningful time across field/event marketing, sales, account management, or customer success (ideally a mix).
• Proven experience driving measurable outcomes through events (pipeline generated, brand moments, customer relationships, ROI).
• Sales or customer-facing background with ownership of a book of business or revenue-generating role.
• Experience with diverse event formats (trade shows, flagship conferences, executive roundtables, customer community gatherings, brand activations, co-branded field events).
• Genuine relationship-first instinct to identify right customers and design experiences that make them feel insiders.
• Creative, bold mindset with ability to execute impactful ideas (parking lot activations, guerrilla moments, branded experiences).
• Strong cross-functional instincts with alignment of event strategy to business needs.
• Project management rigor to run multiple programs, keep stakeholders informed, and meet deadlines.
• Budget management experience with smart ROI decisions.
• Ability to travel for event execution – estimated 20–30% travel.

Benefits

• Medical, dental, and vision coverage.
• 401(k) plan (non-matching).
• Company-paid Wellhub membership for fitness and wellness.
• Unlimited vacation, 9 company holidays including election day, and 1 personal volunteer day a year.
• Computer and workspace enhancements.
• Dinner covered via Uber Eats on late nights, plus a stocked kitchen daily.