Responsibilities

• Own planning and execution of all corporate and community events (trade shows, summits, customer events, webinars, field activations).
• Partner with the Director of ABM to plan and execute account-based events and align target-account investment and attribution.
• Own SWAG program strategy and budget across Sales, Marketing, and internal initiatives.
• Own event and field marketing performance reporting and ROI analysis; present to the VP of Marketing and executive team.
• Define and own field marketing strategy, budget, and annual plan aligned to GTM and revenue goals.
• Partner with the VP of Marketing, CMO, Sales leadership, Product Marketing, and Communications on strategy and execution.

Requirements

• 10+ years in field, event, or experiential marketing; B2B technology, manufacturing, or industrial markets preferred.
• Experience managing outside vendors, agencies, and contractors.
• Proven budget ownership ($1M+) and track record building a program or function from the ground up.
• Experience partnering with ABM or account-based marketing teams on target-account events and shared attribution.
• Executive presence; comfortable presenting strategy and results to C-suite stakeholders.
• Vendor and agency management experience.

Benefits

• Competitive medical and dental insurance
• 401(k) retirement savings plan
• Generous PTO policy
• Leave programs, including: maternity, parental/bonding, as well medical leave to care for yourself or a loved one