Field Marketing Director

Oakland, CA (On-site)

$144K/yr – $160K/yrDirector/Executive10+ years expFull time

Posted 6 days ago

Job Summary

You will own the field marketing strategy and events program for MISUMI Americas, driving demand, brand authority, and ROI across key engineering and manufacturing segments.

  • Lead planning of corporate and community events, webinars, and field activations in collaboration with ABM.
  • Oversee SWAG strategy and budget across Sales and Marketing.
  • Track and present field marketing ROI to senior leadership.

Job Description

Responsibilities

  • As the Field Marketing Director, you will lead the comprehensive field marketing strategy and execution for MISUMI Americas, driving demand generation, brand authority, and customer engagement. You will own the full spectrum of events, community programs, and SWAG initiatives, collaborating closely with the ABM team to deliver high-impact, account-based experiences. This is a high-visibility role where you will bridge the gap between broader GTM objectives and localized marketing activations, ensuring measurable pipeline growth and ROI across our key engineering and manufacturing segments.
  • - Own planning and execution of all corporate and community events (trade shows, summits, customer events, webinars, field activations).
  • - Partner with the Director of ABM to plan and execute account-based events and align target-account investment and attribution.
  • - Own SWAG program strategy and budget across Sales, Marketing, and internal initiatives.
  • - Own event and field marketing performance reporting and ROI analysis; present to the VP of Marketing and executive team.
  • - Define and own field marketing strategy, budget, and annual plan aligned to GTM and revenue goals.
  • - Partner with the VP of Marketing, CMO, Sales leadership, Product Marketing, and Communications on strategy and execution.

Requirements

  • 10+ years in field, event, or experiential marketing; B2B technology, manufacturing, or industrial markets preferred.
  • Experience managing outside vendors, agencies, and contractors.
  • Proven budget ownership ($1M+) and track record building a program or function from the ground up.
  • Experience partnering with ABM or account-based marketing teams on target-account events and shared attribution.
  • Executive presence; comfortable presenting strategy and results to C-suite stakeholders.
  • Vendor and agency management experience.
  • Travel : Ability to travel 35–40% annually, domestically, for trade shows, summits, customer events, and leadership off sites

Benefits

  • Competitive medical and dental insurance
  • 401(k) retirement savings plan
  • Generous PTO policy
  • Leave programs, including: maternity, parental/bonding, as well medical leave to care for yourself or a loved one
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Fictiv

3.7 Glassdoor

Fictiv is a global manufacturing and supply chain company that enables organizations to scale globally without the typical barriers of cost, complexity, and risk. By leveraging Fictiv’s four global manufacturing centers in India, Mexico, China, and the U.S., companies can access high-quality production, optimize supply chain logistics, and mitigate supply chain risk—ensuring they can move from prototype to full-scale manufacturing with speed and confidence. To date, Fictiv has delivered more than 35M commercial and prototype parts for early-stage companies and large enterprises alike, helping them innovate faster, free up precious resources, and drive profitable growth.

Founded in 2013
USA
408 employees (35 in marketing)
66% recommend to a friend
83% CEO approval

Salaries

Posted range

$144K/yr – $160K/yr

Taken straight from the job posting.

See all Fictiv salaries

Funding

Total Funding
$192.6M
Last Raise
$100M
Series E, 4 years ago

Funding History

  • May 2022
    Series E • $100M
  • Feb 2021
    Series D • $35M
  • Mar 2019
    Series C • $33M

Traffic Signals

Monthly Visitors
165.2K
Monthly Google Ads Budget
$220.1K
Traffic Source Mix
Search
53.9%
Direct
37.1%
Referral
6.5%
Social
1.4%
Paid
1%

Headcount Trend

Current headcount: ~409

Recent News

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Field Marketing Director

Fictiv · Oakland, CA · On-site