Field Marketing Development Specialist

Houston, TX (Hybrid)

$60K/yr – $90K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own and continuously improve the hands-on field training program for canvassing-driven roofing teams, turning new hires into energized, accountable performers through live coaching, role-play, and measurable development plans.

  • Growth Engine: Scale onboarding, ramp-up, and coaching to boost field performance and culture adoption.
  • Coaching Cadence: Lead live shadows, in-field demonstrations, and real-time feedback to reinforce skills and accountability.
  • Talent Development: Identify strengths and gaps, design clear improvement plans, and enforce consistent professionalism and team standards.

Job Description

Responsibilities

  • Onboarding & Ramp-Up: Lead onboarding and ramp-up training for new field marketing hires.
  • Canvassing Training: Teach door-to-door canvassing fundamentals and communication skills.
  • Roleplay & Objection Handling: Facilitate roleplay exercises, demonstrations, and objection handling practice.
  • Live Coaching & Shadows: Conduct live field shadows and hands-on coaching in real-time environments.
  • Performance Tracking & Improvement: Track trainee performance and help create measurable improvement outcomes.
  • Talent Assessment: Identify strengths, weaknesses, and early signs of poor fit within trainees.
  • Culture & Standards: Help establish company culture, professionalism, accountability, and team standards from day one.
  • Engaging Delivery: Keep training engaging, high-energy, structured, and productive.
  • Leadership Collaboration: Work closely with leadership to improve training systems and field performance.

Requirements

  • Strong leadership presence and communication skills
  • Highly energetic, personable, and motivating personality
  • Comfortable speaking in front of groups and leading training environments
  • Ability to coach, correct, and hold people accountable professionally
  • Strong emotional intelligence and interpersonal awareness
  • Ability to identify root causes behind performance struggles
  • Someone who can balance fun, energy, and accountability effectively
  • Experience in sales, canvassing, training, leadership, athletics, hospitality, recruiting, or team development strongly preferred
  • Valid driver’s license required
  • Active auto insurance required

Preferred

  • Experience in door-to-door sales, canvassing, in-home sales, field marketing, team leadership, training, or similar customer-facing roles strongly preferred

Benefits

  • Insurance Options
  • 401(k)
  • Paid training and leadership development
  • Hybrid office and field schedule
  • Referral program
  • Full-time availability required (Monday-Friday, 9AM-6PM)
DC Pines Roofing logo

DC Pines Roofing

Quality-Craft-Roofing. We are a veteran-owned roofing installation company servicing the Houston Metro area. We value quality construction, lasting materials, and fair prices. Our hand-nailed shingle installation and meticulous craftsmanship allow us to offer an industry leading warranty. We work side by side with insurance companies to ensure you get the most money for your roof and we offer financing for non-insurable roofs. Contact us today for a no-obligation roof inspection!

Founded in 2020
Houston, Texas, USA
9 employees (2 in marketing)

Traffic Signals

Monthly Visitors
6.7B
Monthly Google Ads Budget
$2.1M
Traffic Source Mix
Search
26%
Direct
68.2%
Referral
4.2%
Social
1.4%
Paid
0.1%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
2 (22% of company)
Marketing Roles Posted (Last 30 Days)
1