Responsibilities

• Support the General Manager with the development, implementation, and coordination of marketing objectives for the property.
• Assist in the creation of the property’s annual marketing strategy and marketing budget.
• Conduct market research and analyze findings with the General Manager to influence the development of the property’s annual marketing strategy.
• Compare monthly budget actuals with budget estimates through monthly reforecasting and invoice submittals.
• Coordinate with vendors and other onsite staff to support the production of weekly, monthly, and quarterly events.
• Establish and maintain strong relationships with property tenants to advise on sales productivity, event involvement, and promotional opportunities within the center.
• Plan, coordinate, and attend community networking events to maintain professional relationships between relevant community leaders and local institutions.
• Oversee all digital initiatives, including but not limited to maintaining the property’s website, and social media engagement (Facebook and Instagram).
• Collaborate with a third-party Email and SMS coordinator to provide mall local content for bimonthly marketing blasts.
• Spearhead the property’s paid advertising strategy by conducting digital ads for events, sales opportunities, and relevant tenant promotions as needed.

Requirements

• Availability to be onsite part-time throughout the week with weekend and holiday availability as needed.
• Excellent verbal and written communication skills.
• Strong project management, multitasking, and critical thinking skills.
• Proven personable and professional attitude with a desire to be collaborative.
• Intermediate math skills and excellent analytical skills.
• Intermediate to expert ability using Microsoft Office, Word, Excel, PowerPoint, and other basic office software programs.
• Intermediate to expert understanding of Meta Business Suite, Instagram, and Facebook.
• Proficiency in building paid advertising campaigns and targeted audiences through Meta Ads.
• Intermediate to expert proficiency using content creation and graphic design tools such as Canva, CapCut, Edits, DaVinci Resolve, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, and/or Adobe SparkPost.
• Associate degree in marketing required.
• One to two years of related marketing experience in a relevant field.