Own field marketing and events strategy to drive pipeline and partnerships for Simpro, coordinating with sales, product marketing, and industry partners to deliver measurable ROIs across in-person and virtual programs.

• Advertising & partnership strategy with industry associations, publications, and media outlets.
• Contribute to and implement the marketing strategy to deliver key business outcomes.
• Plan and manage event and advertising budgets.
• Plan and execute events and initiatives to build the Simpro brand and pipeline.
• Oversee event coordination: strategy, budget, messaging, contracts, vendors, site, agenda, logistics, merchandise.
• Ensure events align with omnichannel campaigns and optimize awareness, inquiries, and revenue.
• Coordinate campaign planning with sales & marketing and maintain two-way communication.
• Identify effective channels, value propositions and calls to action for regional personas.
• Ensure messaging is consistent with overall marketing strategy in field materials.
• Research audience segments to build integrated multi-channel campaigns (events, webinars, email, social).