Field Marketing Coordinator

New York City, NY (On-site)

$65K/yr – $75K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own local gym marketing activation across the USA, coordinating with Digital, CRM, content, and external partners to translate national campaigns into compelling local gym experiences tied to investment programmes.

  • Activation & execution: brief and manage local activation plans, agency briefs, budgets, and timelines for gym investments.
  • Cross-team coordination: liaise with Operations, Development, and Local Marketing to ensure information flow and up-to-date club pages.

Job Description

Responsibilities

  • Responsible for activation of in-club comms, POS and re-launch plans for major gym investment programmes (refurbishments & new gyms)
  • Manage process and brief activation plans for gyms requesting localised marketing activity
  • Brief and plan with the group Digital, CRM and content teams to deliver campaigns
  • Brief our in-house studio on all artwork including proofing artwork
  • Manage and brief agencies and third parties such as media agency, PR agency, photographers, videographers and print agency
  • Preparing briefs for the gym teams and wider business to show the Marketing plans
  • Maintain and update club pages on the website
  • Support with the adaption of national campaigns and promotions to tailor and bring to life locally
  • Budget tracking & Invoice management – ensure local documents are maintained and costs controlled
  • Evaluate Local Marketing campaigns, working closely with the wider team to include their results where relevant

Requirements

  • Is passionate about marketing and keen to learn in a fast- paced environment
  • Excellent communication skills with a positive attitude to effectively build strong working relationships across marketing, agencies and other areas of a business
  • Has the ability to manage numerous projects in a fast paced environment, with the proven ability to work well under pressure and under tight deadlines
  • Has great time management and organisational skills, including good attention to detail
  • Is proactive and able to react quickly to changes that may be required
  • Happy to 'pitch-in' to help out the wider team as necessary
  • Has flexibility and ability to travel to gyms across the USA when required
  • Experience of local marketing or marketing within retail, hospitality or fitness industry is preferable but not necessary

Benefits

  • Medical
  • Dental
  • Vision
  • Short-Term Disability
  • Life Insurance
  • EAP
  • Legal and Identity Theft Protection
  • 401K Retirement Plan
PureGym US logo

PureGym US

The PureGym Group is a global gym business with a community of more than 700 gyms and over 2 million members. We’ve come a long way since we opened our very first gym in Leeds back in 2009! At PureGym, everything we do comes back to one simple idea: helping you feel good. Not just gym-fit, but feel-good-fit - strong in your body, clear in your mind, and confident in your everyday life.One of the benefits of being part of a global brand is that our scale gives you the opportunity to grow and accelerate your career. We're proud of our people and have a strong focus on internal progression. Championing diversity, we are committed to providing an excellent employee experience and workplace culture. Our gyms are friendly, supportive, and judgement-free spaces where everybody can come in, work out and leave Feeling PureGym Good.

Founded in 1992
Virginia, Illinois, USA
73 employees (2 in marketing)

Traffic Signals

Monthly Visitors
5M
Monthly Google Ads Budget
$78.2K
Traffic Source Mix
Search
61.5%
Direct
32.1%
Referral
4.8%
Social
0.9%
Paid
0.6%

Headcount Trend

Current headcount: ~78

Marketing Team

Marketing Team Size
2 (3% of company)

Recent News