Responsibilities

• Build strong working relationships with franchisees and serve as a day-to-day marketing resource.
• Help franchisees understand and execute Liberty Tax marketing campaigns, programs, and tools.
• Support local marketing efforts, including social media, community outreach, events, partnerships, promotions, and grassroots marketing.
• Assist franchisees in developing actionable local marketing plans.
• Deliver hands-on training sessions (in-person and virtual) on marketing tools, platforms, and campaigns.
• Follow up with franchisees to encourage execution of marketing activities.
• Track participation and marketing performance to identify opportunities for improvement.
• Share franchisee feedback and local-market insights with the corporate teams.
• Support marketing training, communications, webinars, and seasonal initiatives.
• Partner with Marketing, Operations, and other teams to support franchisee success.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 0–2 years of experience; internships and relevant college experience are necessary.
• Strong communication and relationship-building skills.
• Knowledge of digital, social media, and local marketing.
• Organized, proactive, and comfortable managing multiple priorities.
• Comfortable working with business owners and providing follow-up and support.
• Basic knowledge of Microsoft Office and marketing analytics.
• Eager to learn and grow in a fast-paced, team-oriented environment.
• The position requires 50% travel with 80-90% of that taking place from December-April.