Field Marketer

Beacon, NY (Unknown)

$60K/yr – $65K/yrMid Level5+ years expFull time

Posted 1 day ago

Job Summary

Owns admissions and marketing strategy to drive census, move-ins, and community engagement, while building and maintaining referral networks, executing outreach, and coordinating campaigns with internal staff.

  • Leads lead generation and follow-up across local communities
  • Plans events and campaigns to promote the facility and recruit residents
  • Partners with marketing consultants and in-house teams to ensure steady outreach

Job Description

Responsibilities

  • The Director of Admissions & Marketing is responsible for aspects of the census, move ins, community relations and event coordination. Must get the word out and display the facility in a positive light to the community.
  • Must get the word out and display the facility in a positive light to the community.
  • Generate leads through local contact within local communities
  • Conduct prompt follow up of leads
  • Plan and implement programs and events in the community/healthcare org’s
  • Counsel prospective Residents and Families
  • Develop & maintain relationships with potential referral sources
  • Develop Promotional Campaigns with marketing consultants
  • Communicate and Coordinate regularly with In house office staff .
  • Identify referral sources and build relationships

Requirements

  • BA Degree in Marketing or Related Field;
  • at least 5 years of professional experience,
  • computer literate, organized
  • Mature, professional, friendly, able to work with seniors
  • Team player
  • Dependable vehicle
  • Regular fairly local travel
  • Occasional weekend/evening work
  • Ability to support the health, comfort, safety and well-being of the Residents
  • Generate leads through local contact within local communities

Salaries

Posted range

$60K/yr – $65K/yr

Taken straight from the job posting.

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Field Marketer

Hedgewood Assisted Living · Beacon, NY · Unknown